NXRE Logistics Lead Generation Case Study: 116 Qualified Appointments in 7 Months

Campaign Snapshot

Key details of the campaign, target audience, and service scope.

Company Name: NXRE Logistics
Industry: Transportation & Logistics
Location: Atlanta, Georgia, United States
Target Prospects: Logistics Managers, Supply Chain Managers, Operations Managers, Transportation Directors, Business Owners
Company Size Target: Companies with consistent shipping or freight needs
Service Provided: Logistics Lead Generation & Appointment Setting
Campaign Duration: 7 Months
Channels Used: Cold Calling, Email Marketing
Total Appointments: 116

Channel Activity Metrics

Outbound activity levels that supported appointment generation.

• Cold Calls Placed: 26,900+
• Emails Sent: 9,300+
• Total Conversations: 3,400+
• Average Monthly Calls: 3,800+

NXRE Logistics Overview

NXRE Logistics offers freight and supply chain solutions for businesses that need reliable transportation and operational efficiency.

They work in the transportations and logistics industry. They provide reliable freight, shipping and supply chain solutions for businesses. Also they focus on timely delivery, operational efficiency and supporting clients transportation needs across multiple industries.

The Challenge

The client needed a scalable, performance-driven system to generate qualified lead generation and meetings consistently.

• Need for measurable outbound results
• Lack of scalable prospecting operations
• Difficulty reaching decision-makers
• Internal team focused on prospecting instead of closing

NXRE Logistics needed a predictable and affordable lead generation and appointment-setting solution.

Campaign Objectives

The goal was to build a steady pipeline of qualified logistics opportunities.

• Reach logistics and operations decision-makers
• Introduce freight and transportation solutions
• Generate qualified discovery appointments
• Free the internal team to focus on closing deals

Multichannel Outreach Strategy

A combination of calling and email follow-ups ensured consistent prospect engagement.

Cold Calling Campaign

Direct phone outreach connected the team with logistics decision-makers.

• Introduced freight and supply chain services
• Identified shipping challenges and contract cycles
• Qualified prospects for discovery meetings

Email Follow-Up

Email communication reinforced the value proposition after calls.

• Sent service overviews and credentials
• Shared relevant use cases
• Provided booking links for demos

Qualification Criteria

Prospects were screened to ensure only high-fit opportunities were booked.

• Role in logistics or transportation decisions
• Active or upcoming freight needs
• Shipment frequency and volume
• Interest in alternative shipping solutions

Booking Method

Qualified prospects were scheduled directly into the client’s sales calendar.

• Direct calendar booking with the sales team
• Confirmed meetings via phone or email

Campaign Results

The campaign produced a steady flow of qualified logistics appointments.

Appointment Outcomes

Summary of meeting volume and conversion metrics.

• Total appointments booked: 116
• Average monthly appointments: 16–17
• Estimated contact-to-appointment conversion: 4.3%

Sales Impact

The client converted a significant portion of meetings into new accounts.

• Qualified opportunities created: 78+
• New shipping accounts secured: 27
• Average annual account value: $58,000

Pipeline & Revenue Impact

The campaign delivered measurable revenue growth.

• Total estimated sales pipeline: $4.5M+
• Annualized revenue from new accounts: $1.56M+
• Pipeline consistency improvement: 265% increase

Why the Campaign Worked

Several strategic factors contributed to consistent appointment flow.

Performance-Driven Outreach: We measured and optimized every stage of the campaign for quality appointment setting.

Scalable Prospecting System: Our daily outreach created a predictable and consistent pipeline of new opportunities.

Decision-Maker Targeting: Focused contact lists improved engagement and conversion rates

Sales Team Focused on Closing: We handled prospecting externally so their internal team focused on closing more deals.

Sample Outreach Workflow

A simple step-by-step process ensured consistent results.

1. Identify companies with active shipping needs
2. Initiate cold calling outreach
3. Introduce freight and logistics solutions
4. Qualify transportation requirements
5. Send follow-up email with service details
6. Schedule qualified appointment
7. Client sales team conducts discovery call and proposal

Key Performance Summary

A quick overview of the main campaign results.

• Campaign Duration: 7 Months
• Total Appointments: 116
• Monthly Average: 16–17
• New Shipping Accounts: 27
• Pipeline Generated: $4.5M+
• Revenue Impact: $1.56M+ annually
• Pipeline Consistency Growth: 265% increase