Local B2B Lead Generation Case Study for Jupiter Influencer Media Platform

Campaign Snapshot

Company: Jupiter Influencer
Industry: Influencer Marketing & Digital Media
Target Location: Jupiter, Florida, United States
Target Prospects: Local business owners, entrepreneurs, and marketing managers
Service Provided: B2B Lead Generation & Appointment Setting
Campaign Goal: Book qualified appointments with local businesses interested in influencer and media exposure
Campaign Duration: 4 months
Channels Used: B2B Cold Calling, Email Marketing
Total Appointments: 53 qualified appointments

Channel Activity Metrics

Outbound activity levels that supported appointment generation.

• Cold Calls Placed: 7,800+
• Emails Sent: 4,600+
• Total Conversations: 1,100+
• Average Monthly Calls: 1,950+

Company Overview: Jupiter Influencer

Jupiter Influence is a local lifestyle and influencer-focused media platform. They highlight businesses, professionals and personalities through digital content and magazine style features. This platform showcases local influencers, entrepreneurs and service providers through articles, profiles and promotional content structured to increase visibility and brand awareness.

The Challenge

Jupiter Influencer depended heavily on referrals and organic interest to secure new advertisers and featured businesses.

This created several challenges:

• Inconsistent pipeline of paying advertisers
• Limited outbound prospecting structure
• Difficulty reaching local business decision‑makers
• Unpredictable monthly revenue from campaigns

They needed a simple, cost‑effective outbound B2B lead generation and appointment setting system to generate a consistent flow of qualified meetings with local businesses.

Campaign Objectives

The primary goals of the campaign were:

1. Identify local businesses that could benefit from media exposure
2. Reach business owners and marketing decision‑makers
3. Book qualified appointments for promotional packages
4. Create a predictable pipeline of advertisers

Outbound Outreach Strategy

Targeted Local Business Lists

We built focused prospect lists including:

• Restaurants and hospitality businesses
• Real estate professionals
• Local service providers
• Fitness, beauty, and wellness brands
• Retail and lifestyle businesses

Each contact was verified and filtered by role, location, and business type.

Multi‑Channel Outreach

B2B Cold Calling

• Direct conversations with local business owners
• Simple, benefit‑driven messaging around local exposure
• Real‑time appointment booking

Email Marketing

• Follow‑up emails after calls
• Examples of past features and content
• Links to schedule meetings

Qualification Criteria

Before booking any meeting, prospects were screened to assure strong fit:

• Local business within the Jupiter area
• Owner or marketing decision‑maker
• Interest in local brand visibility or influencer promotion
• Availability for a discovery call

Only high-intent and qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmations via phone or email
• Reminder messages to reduce no‑shows

Campaign Results

The campaign delivered a consistent flow of local business opportunities.

Appointment Outcomes

• Total appointments booked: 53
• Average monthly appointments: 13–14
• Estimated contact‑to‑appointment conversion: 5–7%

Pipeline Impact

• Qualified opportunities created: 38+
• Estimated new advertisers: 15+
• Average advertiser value: Not disclosed
• Estimated pipeline generated: $250K+
• Appointment consistency improvement: 220%+

Why the Campaign Worked

Local Market Targeting: Our prospect list was focused on businesses most likely to get help from influencer exposure.

Simple, Clear Value Proposition: Messaging was focused on local visibility, brand awareness and community recognition.

Direct Owner Conversations: Cold calling outreach allowed quick decisions directly with business owners.

Cost‑Effective Outbound Model: The campaign replaced inconsistent referral‑based growth with predictable outreach.

Sample Outreach Workflow

1. Identify local businesses in the target area
2. Launch cold calling to reach owners and marketing managers
3. Introduce Jupiter Influencer’s media platform
4. Qualify interest in promotional features
5. Send follow‑up email with examples
6. Schedule qualified appointment
7. Client team presents packages and closes advertisers

Key Performance Summary

• Campaign Duration: 4 months
• Total Appointments: 53
• Monthly Average: 13–14
• Qualified Opportunities: 38+
• Estimated Advertisers: 15+
• Pipeline Generated: $250K+
• Consistency Improvement: 220%+