B2B Lead Generation for Opkie Digital Marketing Company

Campaign Snapshot

Company Name: Opkie
Industry: Digital Marketing / Revenue Optimization
Target Location: United States
Target Prospects: Business Owners, Founders, Marketing Managers
Service Provided: Creative Agencies Lead Generation & Appointment Setting
Campaign Goal: Generate a consistent flow of qualified discovery calls with local service business owners
Campaign Duration: 4 Months
Channels Used: B2B Cold Calling
Total Appointments: 41

Company Overview

Opkie is a United Stated based digital marketing and revenue optimization agency. They help local service providing businesses improve their visibility, online reputation and generate more customers. They run their operation through websites, local SEO and automated review systems.

The Challenge

The client needed a predictable system of B2B lead generation and appointment setting to reach qualified local service business owners.

• Inconsistent flow of qualified appointments
• Need for performance-driven, measurable outreach
• Limited internal prospecting resources
• Requirement for trained outreach specialists

Campaign Objectives

The goal was to build a consistent pipeline of qualified marketing opportunities.

• Reach decision-makers at local service businesses
• Introduce Opkie’s revenue optimization system
• Generate qualified discovery appointments
• Create a predictable monthly lead flow

Outbound Outreach Strategy

A focused B2B cold calling campaign ensured direct conversations with business owners and decision makers.

Cold Calling Campaign

Phone outreach connected directly with decision-makers.

• Introduced Opkie’s digital marketing solutions
• Identified current marketing challenges
• Qualified prospects for discovery meetings

Qualification Criteria

Prospects were screened to ensure only high-fit opportunities were scheduled.

• Local service business owner or decision-maker
• Active interest in lead generation or reputation growth
• Existing marketing challenges or growth goals
• Availability for a discovery call

Only qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmed meetings via phone or email

Campaign Results

The campaign created a steady flow of qualified marketing opportunities.

Appointment Outcomes

Summary of meeting volume and engagement metrics.

• Total appointments booked: 41
• Average monthly appointments: 10–11
• Estimated contact-to-appointment conversion: 4.2%

Sales Impact

The client converted a portion of meetings into new clients.

• Qualified opportunities created: 28+
• New client accounts signed: 9
• Average annual client value: $9,600

Pipeline & Revenue Impact

The campaign produced measurable revenue opportunities.

• Total estimated sales pipeline: $420,000+
• Annualized revenue from new clients: $86,400+
• Appointment consistency improvement: 210% increase

Why the Campaign Worked

Several strategic factors contributed to consistent appointment flow.

Direct Owner-Level Outreach: Our lead generation campaign targeted business owners responsible for marketing and financial decisions.

Clear Revenue-Focused Messaging: We focused on predictable customer acquisition and ROI while conversation.

Consistent Daily Calling Activity: Our daily consistent calling activity created consistent monthly results.

Cost-Effective Prospecting Model: Outsourced outreach allowed the clients team to focus on core business removing the need for an internal SDR team.

Sample Outreach Workflow

A simple, repeatable process ensured consistent results.

1. Identify local service businesses
2. Initiate cold calling outreach
3. Introduce Opkie’s marketing system
4. Qualify owner challenges and goals
5. Schedule qualified discovery appointment
6. Client sales team conducts consultation
7. Onboard new marketing clients

Key Performance Summary

A quick overview of the main campaign results.

• Campaign Lengths: 4 Months
• Total Leads & Appointments: 41
• Monthly Average: 10–11
• New Clients Signed: 9
• Pipeline Generated: $420,000+
• Revenue Impact: $86,400+ annually
• Appointment Consistency Growth: 210% increase