Logistics Lead Generation Case Study: 144 B2B Appointments in 11 Month

Campaign Snapshot

Company Name: Wisdom Freight LLC
Industry: Transportation, Logistics, Supply Chain
Location: Nationwide, United States
Target Prospects: Logistics Managers, Supply Chain Managers, Transportation Managers, Operations Managers, Directors of Logistics
Company Size Target: 10–50+ shipments per month
Service Provided: B2B Lead Generation & Appointment Setting
Campaign Duration: 11 Months
Channels Used: B2B Telemarketing Services , Email Marketing
Total Appointments: 144

Channel Activity Metrics

• Cold Calls Placed: 33,500+
• Emails Sent: 11,200+
• Total Conversations: 4,100+
• Average Monthly Calls: 3,000+

Company Overview

Wisdom Freight LLC is a transportation and logistics company based in the United States of America. They provide end to end freight and supply chain solutions for businesses across multiple industries. This company focuses on solving complex logistics challenges with advanced transportation management technology and industry expertise to provide reliable, efficient and cost effective shipping service nationwide.

Wisdom Freight LLC was struggling for the lack of structured outbound strategy that consistently generated high quality leads and appointments with logistic decision makers.

The Challenge

Before launching the campaign, Wisdom Freight faced several growth barriers:

• No in-house SDR or outbound calling team
• Limited reach into new industry verticals
• Inconsistent pipeline of qualified shipping opportunities
• Sales team focused on operations instead of prospecting

The company needed a predictable appointment-setting service or system to reach logistics decision-makers across targeted industries.

Campaign Objectives

The primary goals of the campaign were:

• Reach logistics and supply chain decision-makers
• Introduce freight and transportation solutions
• Generate qualified discovery appointments
• Build a steady monthly pipeline of shipping opportunities

Multichannel Outreach Strategy

Telemarketing Campaign

Our team executed a targeted outbound calling campaign to:

• Reach logistics and operations decision-makers
• Introduce the company’s freight and shipping solutions
• Identify current transportation challenges
• Schedule qualified discovery appointments

Email Follow-Up

Email outreach supported the calling campaign by:

• Sending company credentials and service overviews
• Reinforcing value propositions after calls
• Providing booking links for interested prospects

Qualification Criteria

Each prospect was pre-screened based on:

• Monthly shipment volume
• Role in logistics or transportation decision-making
• Current freight or supply chain challenges
• Interest in reviewing alternative shipping solutions

Only qualified prospects were scheduled for appointments.

Booking Method

Appointments were scheduled through:

• Direct calendar booking with the sales team
• Confirmed meeting times via phone or email

Campaign Results

Appointment Outcomes

• Total appointments booked: 144
• Average monthly appointments: 13
• Estimated contact-to-appointment conversion: 4.2%

Sales Impact

• Qualified opportunities created: 96+
• New shipping accounts secured: 34
• Average annual account value: $62,000

Pipeline & Revenue Impact

• Total estimated sales pipeline: $6.4M+
• Annualized revenue from new accounts: $2.1M+
• Pipeline growth: 290% increase over previous period

Why the Campaign Worked

Industry-Specific Targeting: We focused on companies with consistent shipment volume and then set quality appointments.

Direct Decision-Maker Outreach: Direct outreaching with logistic and operational decision makers increased engagement and conversion rate.

Consistent Follow-Up Process: We combined telemarketing and email outreach to improve response rates and booking consistency.

Predictable Appointment Flow: Our daily outreach created a persistent pipeline of qualified logistics leads and predictable appointments.

Sample Outreach Workflow

1. Identify companies with consistent shipment volume
2. Initiate telemarketing outreach
3. Introduce freight and logistics solutions
4. Qualify transportation needs and pain points
5. Send follow-up email with company details
6. Schedule qualified appointment
7. Client sales team conducts discovery call and proposal

Key Performance Summary

• Campaign Duration: 11 Months
• Total Appointments: 144
• Monthly Average: 13
• New Shipping Accounts: 34
• Pipeline Generated: $6.4M+
• Revenue Impact: $2.1M+ annually
• Pipeline Growth: 290% increase