Colorado Commercial Cleaning Lead Generation Case Study

Campaign Snapshot

Company Name: Simple Cleaning
Industry: Facility Services
Location: Aurora, Colorado, United States
Target Prospects: Owners, Founders, CEOs, Operations Managers, Facility Managers, Property Managers
Company Size Target: Minimum 2,000 sq. ft. office space with at least 4× weekly cleaning
Service Provided: B2B Lead Generation & Appointment Setting
Campaign Duration: 11 Months
Channels Used: Telemarketing, Email Marketing, LinkedIn InMail Prospecting
Total Appointments: 187

Channel Activity Metrics

• Cold Calls Placed: 41,500+
• Emails Sent: 14,900+
• LinkedIn Messages: 6,800+
• Total Conversations: 5,300+

Simple Cleaning Overview

In Aurora, Colorado, Simple Cleaning works in the commercial cleaning sectors. They offer businesses complete janitorial and facility maintenance services. This company focuses on reliability, efficiency and high service standards to ensure a clean, safe and professional work environment.

They wanted to grow their client acquisition and generate more commercial cleaning leads, so they needed a consistent lead generation process to reach decision-makers and book qualified appointments.

The Challenge

Before launching the campaign, Simple Cleaning faced several growth obstacles:

• Inconsistent flow of qualified appointments
• Internal sales team spending too much time prospecting
• Difficulty reaching the right decision-makers
• Need for more accurate data and targeting

Simple Cleaning required a predictable system that could deliver a steady pipeline of qualified leads and high-quality meetings.

Campaign Objectives

The primary goals of the campaign were:

• Reach facility and property decision-makers in target accounts
• Introduce commercial cleaning service packages
• Generate qualified discovery appointments
• Allow the internal team to focus on closing deals

Multichannel Outreach Strategy

Telemarketing Campaign

Our team executed a targeted outbound calling campaign to:

• Reach facility and operations decision-makers
• Introduce the company’s cleaning solutions
• Identify cleaning frequency and contract cycles
• Schedule qualified discovery appointments

Email Follow-Up

Email outreach supported the calling campaign by:

• Sending service summaries and company credentials
• Reinforcing value propositions after calls
• Providing booking links for interested prospects

LinkedIn InMail Prospecting

LinkedIn was used to:

• Connect with facility and operations leaders
• Send personalized introduction messages
• Generate additional appointment opportunities

Qualification Criteria

Each prospect was pre-screened based on:

• Facility size of at least 2,000 sq. ft.
• Minimum cleaning frequency of four times per week
• Role in service decision-making
• Interest in reviewing a proposal or site assessment

Only qualified prospects were scheduled for appointments.

Booking Method

Appointments were scheduled through:

• Direct calendar booking with the sales team
• Confirmed meeting times via phone or email

Campaign Results

Appointment Outcomes

• Total appointments booked: 187
• Average monthly appointments: 17
• Estimated contact-to-appointment conversion: 4.6%

Sales Impact

• Qualified opportunities created: 122+
• New cleaning contracts signed: 44
• Average annual contract value: $26,000

Pipeline & Revenue Impact

• Total estimated sales pipeline: $4.9M+
• Annualized revenue from new contracts: $1.14M+
• Appointment flow improvement: 280% increase over previous period

Why the Campaign Worked

Highly Targeted Facility Criteria: We focused on larger offices with higher cleaning frequency to improve contract value and appointment quality.

Direct Decision-Maker Outreach: Our outreach strategy for facility and operational managers increased engagement and conversion rates.

True Multichannel Prospecting: We combined cold calling, email and LinkedIn to create more touch points and higher response rates.

Sales Team Focused on Closing: Client’s team spent more time closing deals because our team handled prospecting externally.

Sample Outreach Workflow

1. Identify facilities meeting size and frequency criteria
2. Initiate telemarketing outreach
3. Introduce cleaning services and value proposition
4. Qualify decision-maker and contract needs
5. Send follow-up email or LinkedIn message
6. Schedule qualified appointment
7. Client sales team conducts site visit and proposal

Key Performance Summary

• Campaign Duration: 11 Months
• Total Appointments: 187
• Monthly Average: 17
• New Contracts Signed: 44
• Pipeline Generated: $4.9M+
• Revenue Impact: $1.14M+ annually
• Appointment Flow Growth: 280% increase