B2B Lead Generation & Appointment Setting for U.S. Laser Hair Growth Company Theradome

Campaign Snapshot

Company Name: Theradome
Industry: Medical Device / Health Technology
Target Location: United States
Target Prospects: Clinics, dermatology practices, hair restoration centers, and aesthetic medical providers
Service Provided: Medical B2B Lead Generation & Appointment Setting
Campaign Goal: Book qualified appointments with clinics and medical practices interested in hair‑growth solutions
Campaign Duration: 11 months
Channels Used: B2B Cold Calling, Email Marketing, LinkedIn InMail
Total Appointments: 217 qualified appointments

Channel Activity Metrics

Outbound activity levels that supported appointment generation.

• Cold Calls Placed: 31,500+
• Emails Sent: 18,700+
• LinkedIn InMails Sent: 6,300+
• Total Conversations: 4,400+
• Average Monthly Calls: 2,860+

Company Overview: Theradome

Theradome is a US-based consumer medical technology company. They are specializes in laser hair growth devices designed for safe and convenient use at home. The company developed a FDA-cleared laser helmet system that uses low level laser therapy (LLLT). This technology helps  treat hair thinning and support natural hair regrowth for both men and women.

The Challenge

Theradome needed an expandable outbound medical B2B lead generation & appointment setting system to reach clinics and medical practices that could recommend or distribute their laser hair‑growth systems.

Their internal team faced several challenges:

• Inconsistent flow of qualified appointments
• High cost of building and managing an in‑house SDR team
• Difficulty reaching medical decision‑makers
• Limited internal resources for outbound prospecting

They needed a performance‑driven outbound campaign that could deliver a consistent pipeline of qualified appointments.

Campaign Objectives

The primary goals of the campaign were:

1. Identify and engage clinics aligned with Theradome’s target market
2. Book qualified appointments with decision‑makers
3. Build a predictable and scalable appointment pipeline
4. Reduce costs compared to an in‑house SDR team

Outbound Outreach Strategy

Targeted Medical Prospect Lists

We built highly focused lists of:

• Dermatology clinics
• Hair restoration centers
• Cosmetic and aesthetic practices
• Specialty medical clinics

Each contact was verified and filtered by role, location, and service alignment.

Multi‑Channel Outreach

B2B Cold Calling

• Direct conversations with clinic owners and practice managers
• Qualification‑based scripts tailored to medical practices
• Real‑time appointment booking

Email Marketing

• Personalized outreach sequences
• Educational messaging around LLLT technology
• Structured follow‑up campaigns

LinkedIn InMail Prospecting

• Direct outreach to medical professionals
• Brand‑aware, non‑sales messaging
• Appointment invitations for qualified prospects

Qualification Criteria

Before booking any meeting, our team ensured prospects met key criteria:

• Relevant medical or aesthetic practice
• Decision‑maker involvement
• Interest in hair‑growth or patient solutions
• Alignment with Theradome’s ideal partner profile

Only qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmations via phone, email, or LinkedIn
• Automated reminders to reduce no‑shows

Campaign Results

The campaign delivered a consistent flow of qualified medical opportunities.

Appointment Outcomes

• Total appointments booked: 217
• Average monthly appointments: 19–20
• Estimated contact‑to‑appointment conversion: 4–6%

Pipeline Impact

• Qualified opportunities created: 130+
• Estimated partner conversions: 35+
• Average partner value: Not disclosed
• Estimated pipeline generated: $2M+
• Appointment consistency improvement: 200%+

Why the Campaign Worked

Medical‑Specific Targeting: Our outreach campaign was focused on clinics most likely to benefit from hair growth technology.

Multi‑Channel Engagement: We used B2B cold calling, email and linkedIn outreach to increase touchpoints and response rates.

Decision‑Maker Conversations: Direct outreach to decision makers, practice owners and managers assured better communication and engagement.

Cost‑Effective Prospecting Model: Our outsourced outreach strategy removed the clients need for an internal SDR team.

Sample Outreach Workflow

1. Identify clinics and medical practices in target markets
2. Launch cold calling outreach to decision‑makers
3. Introduce Theradome’s laser hair‑growth solution
4. Qualify interest and partnership potential
5. Send follow‑up email or LinkedIn message
6. Schedule qualified appointment
7. Client team conducts demo and onboarding

Key Performance Summary

• Campaign Duration: 11 months
• Total Appointments: 217
• Monthly Average: 19–20
• Qualified Opportunities: 130+
• Estimated Partners: 35+
• Pipeline Generated: $2M+
• Consistency Improvement: 200%+