Commercial Cleaning Lead Generation Case Study for PCS1210

Campaign Snapshot

Company: PCS1210
Industry: Commercial Cleaning / Facility Services 
Target Location: South Carolina, United States
Target Prospects: Commercial property managers, facility managers, and business owners
Service Provided: Commercial Cleaning Lead Generation & Appointment Setting
Campaign Goal: Book qualified appointments with commercial property managers and business owners
Campaign Duration: 4 months
Channels Used: B2B Telemarketing, Email Marketing
Total Appointments: 72 qualified appointments

Channel Activity Metrics

Outbound activity levels that supported appointment generation.

• Cold Calls Placed: 17,600+
• Emails Sent: 9,500+
• Total Conversations: 2,200+
• Average Monthly Calls: 4,300+

Company Overview: PCS1210

PCS1210 is a janitorial and commercial cleaning services provider operating around South Carolina, United States. They offer reliable cleaning solutions for both residential and business environments. PCS1210 focuses on maintaining clean, healthy spaces through professional janitorial services and the use of eco‑friendly cleaning products.

The Challenge

PCS1210 depended on referrals and local networking to win new contracts, which created an inconsistent sales pipeline.

The company faced several challenges:

• Heavy dependence on referrals and word‑of‑mouth
• Difficulty reaching decision‑makers in commercial properties
• Highly competitive local cleaning market
• Inconsistent flow of new contracts
• Limited internal sales or outbound team

They were struggling and seeking for a structured outbound system to generate quality leads with appointment setting to consistently reach property managers and business owners.

Campaign Objectives

The primary goals of the campaign were:

1. Identify commercial properties needing cleaning services
2. Reach facility managers and property decision‑makers
3. Book qualified appointments for cleaning proposals
4. Create a predictable pipeline of commercial cleaning contracts

Outbound Outreach Strategy

Targeted Commercial Prospect Lists

We built focused prospect lists including:

• Office buildings
• Medical facilities
• Retail centers
• Property management companies
• Industrial and warehouse facilities

Each contact was verified and filtered by role, property type, and location.

Multi‑Channel Outreach

B2B Telemarketing

• Direct conversations with property managers and business owners
• Messaging focused on reliability, eco‑friendly cleaning, and consistent service
• Real‑time appointment booking

Email Marketing

• Follow‑up emails after calls
• Service overviews and cleaning checklists
• Links to schedule consultations

Qualification Criteria

Before booking any meeting, prospects were screened to ensure strong fit:

• Commercial property or business location
• Decision‑maker or facility manager role
• Interest in switching or reviewing cleaning services
• Availability for a site‑visit or discovery call

Only qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmations via phone or email
• Reminder messages to reduce no‑shows

Campaign Results

The campaign delivered a steady flow of qualified commercial cleaning opportunities.

Appointment Outcomes

• Total appointments booked: 72
• Average monthly appointments: 18
• Estimated contact‑to‑appointment conversion: 6–8%

Pipeline Impact

• Qualified opportunities created: 48+
• Estimated new cleaning contracts: 17+
• Average contract value: Not disclosed
• Estimated pipeline generated: $420K+
• Appointment consistency improvement: 230%+

Why the Campaign Worked

Local Market Targeting: Our prospect list was highly focused on commercial properties with recurring cleaning requirements.

Decision‑Maker Outreach: We connected PCS1210 directly with property managers and business owners through telemarketing.

Clear Service Differentiation: Personalized messaging highlighted reliability, eco-friendly products and consistent service quality.

Predictable Outbound System: The campaign replaced inconsistent referrals with structured prospecting.

Sample Outreach Workflow

1. Identify commercial properties in the target area
2. Launch telemarketing to reach facility managers
3. Introduce PCS1210’s cleaning services
4. Qualify interest in switching or reviewing services
5. Send follow‑up email with service details
6. Schedule qualified appointment or site visit
7. Client team provides proposal and closes contract

Key Performance Summary

• Campaign Duration: 4 months
• Total Appointments: 72
• Monthly Average: 18
• Qualified Opportunities: 48+
• Estimated New Contracts: 17+
• Pipeline Generated: $420K+
• Consistency Improvement: 230%+