How CallingAgency Helped Armored Cleaning Solutions Generate 78 Cleaning Leads

Campaign Snapshot

Company Name: Armored Cleaning Solutions
Industry: Commercial Cleaning / Facility Services
Target Location: Oregon, United States
Target Prospects: Facility Managers, Property Managers, Office Managers, Operations Managers, Business Owners
Service Provided: Commercial Cleaning Lead Generation & Appointment Setting
Campaign Goal: Generate a consistent flow of qualified commercial cleaning leads and discovery appointments across the Oregon market
Campaign Duration: 5 Months
Channels Used: Cold Calling, Email Marketing
Total Appointments: 78

Company Overview: Armored Cleaning Solutions

Armored Cleaning Solutions is located in Oregon, United States and operates in the commercial cleaning industry. They deliver customized facility maintenance for offices, retails spaces and industrial environments. Armored Cleaning Solutions focuses on consistent service quality, reliable scheduling and customized cleaning pans structured to meet the operational requirements of commercial clients.

The Challenge

The client needed a predictable pipeline of qualified opportunities during slower sales periods.

• Inconsistent flow of qualified appointments
• Limited internal outbound prospecting capacity
• Need for multichannel outreach expertise
• Requirement for an immediate pipeline boost

The client was struggling for quality B2B leads and appointment setting to faster business growth.

Campaign Objectives

The goal was to build a consistent flow of qualified commercial cleaning leads.

• Reach facility and property decision-makers
• Introduce tailored cleaning service packages
• Generate qualified discovery appointments
• Support consistent monthly business growth

Outbound Outreach Strategy

A structured cold calling and email process ensured consistent prospect engagement.

B2B Cold Calling Campaign

Direct phone outreach connected with decision-makers responsible for cleaning contracts.

• Introduced commercial cleaning solutions
• Identified current providers and contract cycles
• Qualified prospects for discovery meetings

Email Follow-Up

Email communication reinforced the value proposition after calls.

• Sent service summaries and credentials
• Highlighted reliability and service quality
• Provided booking links for appointments

Qualification Criteria

Prospects were screened to ensure only high-fit opportunities were scheduled.

• Role in cleaning or facility decision-making
• Commercial facility with ongoing cleaning needs
• Interest in reviewing service options
• Availability for a discovery meeting

Only qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmed meetings via phone or email

Campaign Results

The campaign produced a regular flow of qualified commercial cleaning opportunities.

Appointment Outcomes

Summary of meeting volume and engagement metrics.

• Total appointments booked: 78
• Average monthly appointments: 15–16
• Estimated contact-to-appointment conversion: 4.4%

Sales Impact

The client converted a portion of meetings into new contracts.

• Qualified opportunities created: 52+
• New cleaning contracts signed: 18
• Average annual contract value: $21,000

Pipeline & Revenue Impact

The campaign generated measurable revenue opportunities.

• Total estimated sales pipeline: $1.6M+
• Annualized revenue from new contracts: $378,000+
• Appointment consistency improvement: 235% increase

Why the Campaign Worked

Several strategic factors contributed to consistent appointment flow.

Targeted Decision-Maker Outreach: We focused on identifying facility and operational managers who are responsible for cleaning contracts.

Consistent Daily Outreach: Our strategic daily outreach created a predictable monthly flow of better results.

Email Reinforcement After Calls: Follow up outreach via messages after calls increased response rates and booking conversion.

Cost-Effective Prospecting Model: Client saved the cost of building an internal SDR team with our outsourced affordable outreach.

Sample Outreach Workflow

A simple, repeatable process ensured consistent results.

1. Identify facilities with ongoing cleaning needs
2. Initiate cold calling outreach
3. Introduce Armored Cleaning Solutions’ services
4. Qualify decision-maker and contract timelines
5. Send follow-up email with service details
6. Schedule qualified appointment
7. Client sales team conducts site visit and proposal

Key Performance Summary

A quick overview of the main campaign results.

• Campaign Duration: 5 Months
• Total Leads & Appointments: 78
• Monthly Average: 15–16
• New Contracts Signed: 18
• Pipeline Generated: $1.6M+
• Revenue Impact: $378,000+ annually
• Appointment Consistency Growth: 235% increase