In 6 Months, Squeegee Squad Secured 118 Qualified Appointments and Converted 42% of Meetings into Signed Contracts

Client Snapshot

• Company: Squeegee Squad
• Industry: Facilities Services
• Campaign Duration: 6 months
• Objective: Generating new cleaning leads and setting appointments with high-quality potential customers
• Channels used: Cold calling, email marketing, LinkedIn inMail outreach
• Results: 118 sales-qualified leads

About Squeegee Squad

Squeegee Squad, founded by brothers Jack and Joe Ruegsegger, has grown from a local Twin Cities business into a national franchise with 50+ locations across 26 states. Specializing in window cleaning, pressure washing, gutter cleaning, and building maintenance, the brand serves homeowners, property managers, and government facilities. However, like many service businesses, they struggled with consistently generating leads and converting them into appointments.

Challenges

Squeegee Squad was struggling with inconsistent lead flow due to seasonal demand, poor-quality leads, and heavy reliance on referrals, which created unpredictable revenue. Their appointment conversions were low as leads weren’t properly qualified, follow-ups were lacking, and no pre-screening system was in place. Despite a strong reputation, they had limited market penetration, with many target businesses unaware of their services and difficulty reaching decision-makers.

Objectives

Our primary objectives for the Squeegee Squad project were clear and measurable:

• Establish a steady pipeline of qualified prospects regardless of seasonal variations
• Implement pre-screening processes to ensure only qualified prospects receive face-to-face meetings
• Expand their client base by identifying and contacting potential businesses through strategic prospecting
• Free up their internal sales team to focus on closing deals rather than cold prospecting

Strategy to Overcome Challenges

We developed a comprehensive multi-channel approach that addressed each of Squeegee Squad’s specific challenges:

Cold Calling Campaign

• Developed targeted calling lists based on ideal customer profiles
• Created compelling scripts tailored to different business types and decision-makers
• Implemented systematic follow-up sequences for warm prospects
• We focused on relationship-building rather than aggressive selling

Email Marketing Integration

• Our professionally designed email templates that reinforced phone conversations
• Implemented automated follow-up sequences for prospects at different stages
• Created value-driven content that showcased Squeegee Squad’s expertise
• We established consistent brand messaging across all touchpoints

Strategic Prospecting

• Utilized online maps and business directories to identify potential clients
• Researched company backgrounds and key decision-makers before contact
• Prioritized businesses most likely to need regular cleaning services
• Focused on commercial properties with high visibility requirements

LinkedIn Outreach

• Connected with facility managers, property managers, and business owners
• Shared relevant content about building maintenance best practices
• Engaged with prospects’ posts to build relationships before pitching services
• Leveraged social proof through case studies and customer testimonials

Appointment Setting Process

• We implemented a structured B2B appointment setting system that included a pre-screening step to qualify prospects based on their current provider, service needs, budget, decision-making authority, timeline, and pain points.
• Only qualified prospects were scheduled for meetings, which were confirmed 24 hours in advance, supported with information packets, and ensured to include decision-makers.

Results

Our 6-month engagement with Squeegee Squad delivered exceptional results that exceeded their initial expectations:

• 118 Qualified Appointments Secured
• Average 19.7 appointments per month
• 73% appointment show-rate (well above industry average of 45-50%)
• 42% conversion rate from appointment to signed contract

Why It Worked

• Ensured the sales team only met with qualified prospects who had budget authority and immediate needs.
• Squeegee Squad’s strong reputation built trust and made prospects more receptive.
• Increased awareness and engagement across different communication preferences.
• Centered on understanding needs and positioning as a problem-solving partner.
• Maintained engagement and prevented interested prospects from being lost.
• Continuous analysis and adjustments improved results over time.

Sample Workflow

• Research company and decision-maker, cold call with customized script, identify pain points, and send follow-up email with overview/case studies.
• Reference previous conversation, answer questions, share success stories, and gauge interest/budget authority.
• Send personalized connection requests, share industry-relevant content, and engage with the prospect’s posts.
• Conduct needs assessment, confirm budget and decision-making process, identify challenges, and determine timeline.
• Schedule meetings with decision-makers, send an agenda and materials, provide industry-specific case studies, and confirm logistics.
• Make a confirmation call, send a reminder email, and prepare the final brief for the sales team.