How CallingAgency Secured 70 Walk-Through Appointments in 6 Months While Driving a 19% Conversion Rate

Client Snapshot

• Company: Inside & Out Maintenance, LLC
• Industry: Facility Maintenance Services
• Audience Served: Commercial property managers, office administrators, facilities directors, and operations managers in charge of maintaining office buildings, corporate facilities, retail complexes, and multi-tenant properties.
• Campaign Length: 6 months
• Channels Used: Cold calling, email marketing
• Goal: To book high-quality office cleaning leads with facilities and property decision-makers who have an immediate or upcoming need for janitorial services.

About Inside & Out Maintenance, LLC

Inside & Out Maintenance, LLC is a professional janitorial service provider catering to commercial clients across multiple industries. Despite their strong service quality, they faced a roadblock in consistently generating new business opportunities.

Challenges

Like many janitorial companies, Inside & Out Maintenance struggled to keep a steady flow of qualified leads. Their main issues included:

• Difficulty reaching decision-makers in targeted industries.
• Lack of consistent new client opportunities due to weak appointment-setting efforts.
• Time wasted chasing unqualified prospects instead of focusing on walk-throughs and proposals.

Objectives

Our goal was to help Inside & Out Maintenance:

• Build a reliable system for B2B lead generation.
• Book high-quality walk-through appointments with qualified prospects.
• Free up their internal team’s time so they can focus on closing deals instead of chasing leads.

Strategy to Overcome Challenges

Cold Calling

• We generated targeted B2B calling lists based on their desired locations and industries.
• Our trained team directly contacted facility managers, office admins, and decision-makers to qualify them.

Email Marketing

• We sent personalized follow-ups to nurture prospects who showed initial interest.
• Maintained a consistent email flow to reinforce brand recall and secure callbacks.

Appointment Setting

• We gathered qualifying details such as premises size, cleaning frequency, and special requirements.
• Only scheduled appointments with decision-makers who matched the client’s criteria.
• Confirmed and prepared prospects for walk-throughs, ensuring Inside & Out’s sales team met only serious leads.

Results

• Secured 70 walk-through appointments within 6 months.
• Generated 11+ SQLs per month with decision-makers meeting 100% KPI goal.
• Achieved a monthly growth rate of 60% in new qualified leads.
• Maintained a conversion rate of 19%, ensuring a higher close potential for the sales team.
• Reached an email open rate of 86%, showing strong engagement from facility and property management professionals.

Why It Worked

• We focused on the right industries and decision-makers.
• Combined cold calling with email follow-ups for multi-touch outreach.
• Pre-qualified every lead before booking, saving time and maximizing ROI.

Sample Workflow

• Prospect research, list building, script preparation, and campaign launch.
• Cold calling push (targeting 150–200 prospects).
• Email marketing campaigns and follow-ups.
• Appointment confirmations and pipeline review with the client.