Lead capture pop-ups are among the most effective tools for lead generation, boasting higher conversion rates than many other lead generation strategies. The average pop-up generates 4-5 signups per 100 visitors. Sometimes mobile popups work better than desktop ones.
Popups with pictures yield 70% more signups, while discount offers perform best, converting nearly 9% of visitors, and multi-step popups are more effective than single forms. So, you can easily grasp its significance from these statistics.
What is a Lead Capture Popup?
Lead capture pop-up is lead generation from a landing page or any other page of your website, showing a pop-up window form. More clearly, while visiting a website, on the webpage, a new smaller window comes up on the screen like an overlay for asking for an email address or contact details, exchanging discount codes, coupon codes, free trials, or samples, is called a lead capture pop-up or lead generating pop-up.
Popups can be used for different kinds of reasons, like
- Lead generation
- Reducing Card Abandonment
- Promoting special offers
- Directing traffic
How to Create a Quality Lead Capture Pop-up
A quality lead capture pop-up form is essential because pop-up forms convert visitors into loyal customers at a rate of almost 4%, which is very high. Now, let’s take a look at the key points of creating a quality lead capture pop-up.
Create a Campaign
To show a pop-up window, you need to know your purpose. Being more clear when someone lands on your webpage looking for something, you need to make them believe you offer something valuable at a better price than others with efficiency, so they will give their email or contact details. So you need to have a campaign like a 20% discount on the first 10 sales, or black friday, or a coupon code, etc.
Pick A Layout Design or Template
Now, pick a non-intrusive design for your pop-up window. Choose popup templates that have the best possibility to work out for all kinds of visitors. Be picky when choosing form design because look is always important, it represents your brand and quality. While choosing a template, be careful about micro animation, its copywriting, and urgency psychology, etc.
Provide an Incentive That Resonates With the Target Audience
First of all, identifying your audience’s problems and their demand, offer an incentive, discount, or promo code to make them greedy and grab their email address or contact information. Quality leads are always key to a successful online business. So if visitors feel like they have got what they were seeking from your web page or pop-up, then the high-quality lead is yours.
Consider Creating Several Popups
Multiple pop-up creation is very crucial because irrelevance can kill your leads. Suppose someone reads your blog post on topic X and sees a popup for an offer on topic Y; then your popups are a hazard; a relevant popup for a specific article, blog, or webpage is essential.
Apply Your Creativity to the Pop-up’s Design
Sometimes, the irritating design of your pop-up form can derail your lead from your website, so try applying your creative mind to design it in a catchy way, like using beautiful colors, different kinds of attractive or straightforward templates, and easy and nice-looking shapes. Your creativity can increase engagement and drive more valuable leads.
Add a Clear and Inviting CTA Button
CTA (call-to-action) buttons are the primary trigger for potential leads’ minds. So, action buttons should be clear, concise, and visually appealing. You can switch to another site and create a better CTA for your pop-up window on your site. Your CTA should look simple and premium, which will invite visitors to click on it, and eventually, your leads will come.
A/b Testing
Testing your lead capture pop-up multiple times with different versions of it. CTA copy, popup copy, color grading, button size, shape like radio buttons, redirection, submission, everything you need to recheck to keep the final best version for forthcoming leads.
Try an Exciting Limited-Time Sales Promotion
Create scarcity of your product or service, because it makes potential customers think of purchasing it sooner. Another master stroke can be offering the best discount, for the first 100 buyers will get an extra service or a 20% discount, or a discount will close today after 10 PM, with a countdown can also be a great option on your popup window like that. These methods are evergreen, and there is a huge possibility of dragging potential customers to provide their information.
Try Using Popups That Are Optimized for Tab and Mobile Devices
Not all of your potential leads will come from someone who visits your site from a computer. Busy businessmen or a few people like browsing on phones or tablets in their leisure time or while traveling. Your high-quality leads can come from mobile device users. So the pop-up window on mobile and tablet devices should be as optimised as the desktop version.
Lead Capture Popup Examples
There are different types of lead-capturing pop-up windows, but you need to be serious about which page you want them on. According to the relevance and need of the exclusive content, your pop-up should be shown.
Sign-Up/ Registration/ Create Account Pop-Up
Almost every website has a signup page, but you use it in a different way, like letting someone consume your relevant content, and after they start loving it, you can show them your pop-up form for registration, creating an account, or signing up for your site. The signup pop-up form contains a single button to take visitors to the details submission form.
Email Subscription Pop-Up
The email subscription or newsletter subscription pop-up form contains a maximum of two form fields, with one requiring an email address and name, but mostly it keeps only the email submission field.
Download Report/ Free Sample Offering Pop-Up
It contains an email submission form, and some sites take name, number, and more information, but you keep it simpler to provide a free report. It’s like using your creativity to take information, no matter how it works; what does matter is whether you are getting leads or not.
Limited Time Pop-Up Window
Showcasing a valuable offer with a limited time or countdown, initially use one CTA to a sign-up form, or sometimes takes an email or number for basic signup.
Discount Offer Pop-Up
Discount offering popups are focused on directly showing the percentage of reduction with one or two buttons to take to the pricing page.
Aside from those lead capture pop-ups, there are various other types of pop-up windows that appear on different websites that convert visitors into leads.
Structural/Design-Based Popups
- Lightbox Popup
- Slide-In Popup
- Full-Screen Welcome Mat
- Floating Bar
Trigger-Based Popups
- Exit-Intent Popup
- Scroll-Triggered Popup
- Timed Delay Popup
- On-Click Popup
Why Are Lead Capture Pop-Ups Important
Lead capture popups are important because of their lead-generating strength. Pop-up windows are crucial media to convert a visitor into a high-quality lead, which gives you business. So, if you are a businessman, you know how important a lead is, and a lead capture pop-up window is the most effective lead generation strategy.
If you have a list of emails or phone numbers of people who are looking for a product or service you are selling, then imagine you are already halfway to making sales. So leads are really essential to run a business nowadays because of the digitization, and to capture leads, pop-up windows on your website are equally important.
Lead Capture Popup Best Practices
Showing a lead-capturing form on your web page is not rocket science and is easier than you think. Let’s discuss the best practices of lead capture popups.
Simplicity: try to keep the pop-up form as simple as possible and visually clear and concise. Because a simple and clean pop-up may not impress everyone, but it will not make visitors irritated for sure, and most users will like it. Avoid the unnecessary and technical fields or words that make basic users feel uncomfortable.
Eye-catching CTA: A proper call to action is the backbone of a pop-up form for every lead capture method. Keep your call-to-action button clear, concise, and definitely attention-grabbing. A beautiful and simple CTA can help generate leads from your pop-up window.
Popup designs: use clear, easy-to-read, and understandable images and sentences for the pop-up form. Filter for mass users because some visitors will not like to wait long, so keep it as minimal as possible. For color choosing, keep a generic, simple color, and avoid very deep and bright colors.
Other device optimization: mobile user behaviors and their numbers are noticeable nowadays, so optimize your website and pop-up for mobile devices and tablets as well. Because if your pop-up form shows in a mess on a phone’s screen, no one is going to like it. Your leads will not only come from computer users but also from mobile and tablet users, so it’s a serious issue to take care of.
Testing and timing: let’s assume someone just landed on a blog page of your website, and a pop-up blocked the user’s visuals, guess what? Definitely, it will make the first-time visitors uncomfortable and will take them off your site, possibly. So, show your pop-up form after a certain time of reading, and make sure you test your form on different sizes of monitors and screens. Make it properly responsive for all devices, and test again and again to make sure it is perfect.
Essential Rules For Using Lead Generation Popups
There are different opinions on this point of essential rules. Some things to avoid and some properties to keep are mentioned as rules. So let’s take a brief look at those points in a nutshell.
- Divide up the target audience segment because not all visitors are the same, so show them what they seek.
- Accurate Timing refers to avoiding very fast and last pace to show your popup and picking the most receptive time to show.
- Present an offer like a 10% discount, a time counter, a coupon code, a gift card, etc.
- Choose subtle pop-up designs from helpful resources
- Ongoing improvement with the trend and taste of visitors
So keep those points in mind while creating a lead capture pop-up window on your website.
Conclusion
Converting visitors into leads requires a visually appealing and harmless pop-up window. High-converting popups are an effective way to collect potential customers’ email addresses or phone numbers, and those leads are supposed to convert into your loyal customers through email marketing or cold calling.
Sometimes it may feel challenging for you to generate leads or create a pop-up window with a better idea. So if you are facing these problems, CallingAgency can help you with the best lead generation services and a pop-up form idea because they are well-known and experienced in this industry.
