“Just send me an email” is one of the most heard objections to a cold calling agent. The moment when you hear this objection then it becomes the pickup and it no longer stays the conversation. When the prospect says “Just send me an email” and if you say “Okay” then probably it’s not going to work.
Handling those objections with proper word, phrase and technique can increase 10-12% to 30-34% close rate said by Salesbuzz.com. This objection is not a rejection but a control reset. So what you need to do is earn 30 to 60 more seconds but don’t pitch you sales.
What “Just Send Me an Email” Actually Means?
“Just send me an email” is not a rejection, it opens a new gate for you as an agent. Instead of saying okay if you can ask for an email address and then you have another opportunity to ask to let the prospect know about the reason for your call with a short brief around 30 seconds.
In this case prospects say okay go ahead or something that gives you permission. Lets see when a prospect directly says this without hearing anything what they actually mean:
- The prospect is saving time not looking for information
- Showing polite dismissal with high curtesy
- They prefer read and listening
Success on cold calling takes time, you can’t just handle those objections on your first few calls. So nothing to worry about.
Why Saying “Sure” Loses the Deal After “Just Send an Email” Objection?
After the objection if say SURE/OKAY or anything like then you are losing the deal. Because the prospect wants to save time and by showing courtesy NO to you. A lots of cold calling profession have discussed on this issues what you can say after “Just send me an email” objection on Reddit Thread have most of professionals said to continue the conversation with asking an engaging question or permission for quick 30 seconds brief what will be send on email because if something irrelevant you send its not going to work.
3 Golden Rule & Strategy Before You Respond to “Just Send Me an Email”
3 golden rule of responding to an objection giver is never argue, never rush, never pitch, your only job is to re-earn attention and don’t override their request. 71% of buyers want to speak to sellers during the early stages of the buying process. Arm your sellers with the skills they need to get through, according to a research paper published by Rain Group.
So if you can’t handle them, it’s your responsibility to overcome those skills. Now lets discuss 3 strategies below how you can shift the momentum of conversation and gain the magic skill.
Strategy 1: The Permission-to-Personalize Pivot
Your purpose should be after the objection is to turn the brush-off into a qualifying moment and the concept is to agree with the prospect and clarify the permission. Lets see a sample reply after the objection.
Prospect: Just me an email
Agent: Happy to send it over. So I don’t send you something irrelevant. Are you more focused on [Pain A] or [Pain B] right now?”
Business owners or decision makers focus on solutions not on your features and if they feel their small effort can bring help then they say YES.
Strategy 2: The Value Preview (The “Double-Tap”)
After the objection you need to create curiosity to hear from you. You can do it by previewing the value you can add to their business.
The concept: Acknowledge > Preview > Question
Prospect: Just me an email
Agent: Sure. Just so I include the right example. Are you handling this internally or using something like [Competitor] today?
It works because relevance beats persuasion and makes you take too much time because over-explaining can ruin the momentum if you do so instead of asking.
Strategy 3: The Time-Saver Reframe (The Hard Pivot)
After the prospects object, ask for a few seconds to indicate that reading an email can consume more time than hearing from. Position the call as more efficient than email and their respect time, then challenge efficiency.
Prospect: Just me an email
Agent: I can do that. Honestly, it might save you time if we take 30 seconds now to see if this even applies, otherwise I will just clutter your inbox. Fair?
Don’t try hard, try strategically. If everything goes against you, think again from scratch to build a telemarketing campaign.
“A winner is just a loser who tried one more time.” – George M. Moore Jr.
How to Know When to Push and When to Let It Go?
If the prospect keeps a firm mindset not to listen to you and you keep trying then it will lead you to word cases from bad experience to legal action as well. As an agent it’s important to understand when to stop.
Signals to disengage:
- Repeated deflection
- No engagement after two attempts
Signals to continue:
- They answer your follow-up question
- Their tone softens
- They reference their current process
Don’t hang up suddenly after their response. As a professional cold caller you end up with an ending line, so it keeps your future calling option open.
The Follow-up Email That Actually Gets Read (If Prospect Insist Too Much)
If the prospect still insists on sending an email, then end the conversation with a standard closing line and forward it to the email section for sending them an email. If your email is generic and just sending because they say then this opportunity also will be missed. Lets show you some suggestions on how you can send them an email with proper personalization.
Subject line:
- As promised, quick note on [specific issue]
- Info you asked for regarding [topic]
Body rules:
- 3 to 4 short sentences max
- Reference the call
- One idea, one outcome
CTA:
- Ask a reply-based question, not for a meeting
After all of these attempts, if you fail to convert prospects then your telemarketing section has some bugs. In this worst case you can take outsourcing cold calling service or restructure your strategies, script and agents approach.
The Confidence Principle: Why This Objection Stops Killing Your Calls?
“Just send me an email” objection does not block your success but it shows another road map to success. When a prospect asks to send an email that means the prospect wants to know about your offer but in written format not over the phone. If you have enough confidence and somehow you manage a few more seconds then maybe it’s going to work.
So confidence comes from your intent and experience, not script. A good agent understands the prospect’s feelings and they don’t engage in an argument or fight rather they navigate the way to convince. Without those core confidence principles you will feel like calling all day but booking nothing.
Final Takeaway
Your goal is not to stay on the call, it’s to earn relevance. You can navigate it to emails and follow-up conversations, not the other way around. So if you handle this objection well, your connect-to-meeting rate changes immediately.
