Let’s imagine a story, where you are the lead character. Sitting in a car in NYC waiting for the traffic light to change from red to green. Suddenly your phone rings and someone pushes you to buy products for your non-existent baby. Those kinds of unnecessary sales pushes hurt your brand’s image and throw you […]

When you make a sales call and the person says “I am not interested.” Your heart sinks. This feels bad because most agents think objections mean failure and they feel rejected. This thinking is wrong because objections are not your enemy but helpful information. When a prospect objects, they are still talking to you and […]

Let’s be honest…when you call someone out of the blue, their brain goes into defense mode. Cold call rejections aren’t personal. They’re hardwired human behavior. Prospects not being interested isn’t a roadblock. They’re opportunities in disguise instead. When you learn to embrace them, you shift from pushing a product to having real, trust-building conversations. The […]