CallingAgency ran 5 logistics campaigns and booked 480 qualified appointments. This report breaks down what those campaigns produced across freight, supply chain and trucking. Every figure comes from our own client work rather than industry estimates.
Logistics is a steady, mid-volume vertical for us. The buyers are shippers and operators responsible for moving freight and managing supply chains. They tend to respond well to a direct phone call.
A note on the data: these are self-reported results from 5 real campaigns. None reported a pipeline figure, so this report focuses on appointment volume and campaign timing rather than deal value. All numbers are current as of July 2026.
Logistics Lead Generation Benchmarks at a Glance
| Benchmark | Across Our 5 Campaigns |
| Total appointments booked | 480 |
| Appointments per campaign | 106 median, range 47 to 144 |
| Appointments per month | 15 median |
| Campaign length | 7 months median, range 4 to 11 |
We break down each benchmark in more detail below.
How Many Appointments Does a Logistics Campaign Book?
The median campaign booked 106 qualified appointments, while the average was 96. Results ranged from 47 appointments during a short four-month campaign to 144 over eleven months. That puts logistics near the middle of the verticals we serve for appointment volume.
Volume stays steady because the freight and supply chain market is large. Shippers, brokers and third-party providers all need a reliable flow of new business.
How Many Appointments Can You Expect Per Month?
The median campaign booked about 15 qualified appointments per month. Monthly results stayed within a tight range of 12 to 17 across the 5 campaigns. That consistency makes logistics performance easier to forecast.
Dillon Logistics is a good example. The campaign booked 106 appointments over seven months.
How Long Does a Logistics Campaign Take?
The median campaign ran for seven months. Campaign lengths ranged from four to eleven months, which makes logistics slightly slower than our fastest verticals.
The buying process explains the longer timeline. Freight and supply chain contracts often require operational reviews and involve existing carrier relationships. Buyers usually need more time before making a change.
What Kinds of Logistics Companies Do These Cover?
The 5 campaigns covered the main areas of logistics. Freight transportation and brokerage made up the largest group, followed by supply chain solution providers.
One campaign was slightly different. Barbs Angel Investing ran a trucking investment campaign and booked 47 appointments in four months. The same outbound approach worked across freight, supply chain and investment offers.
Who Buys Logistics Services and How?
Operations leaders and business owners make most freight and supply chain decisions. They care about capacity, transit times and rates. They are often most open to a conversation when their current carrier or provider is falling short.
Phone plus email worked across every campaign. A specific lane or capacity hook in the opening line improved results because these buyers think in terms of routes and rates.
How to Use These Benchmarks
For a freight or logistics company setting a target, start with roughly 100 appointments over seven months as a baseline. Expect about 15 per month once the campaign gains momentum. Lead with a clear lane or rate hook because that speaks directly to what these buyers care about.
Judge the campaign by loads and contracts won rather than appointment volume alone. One strong shipper relationship can generate steady recurring freight.
These numbers reflect 5 real campaigns and 480 booked appointments. If you want freight or logistics appointments on your calendar, we can help you get logistics leads.
The 5 Campaigns Behind These Benchmarks
Every figure above comes from these real logistics campaigns.
- Wisdom Freight (144 appointments, 11 months)
- NXRE Logistics (116 appointments, 7 months)
- Dillon Logistics (106 appointments, 7 months)
- Yellow Corp Freight (67 appointments, 4 months)
- Barbs Angel Investing (47 appointments, 4 months)
