Discover 10 highly effective cold call scripts brokerages use to recruit real estate agents and start more meaningful conversations with potential candidates. These scripts help brokerage reach more agents, build rapport quickly, and open the door for recruitment opportunities.
Brokerages face constant demand to hire top performing real estate agents. Real estate agent job nature is turnover centric due to industry shifts and failure to meet the KPIs. Cold calling works as one of the suitable mediums for the hiring process. It first helps with lead generation, then the outreach team sets appointments and gradually the hiring process continues.
In this discussion, we will describe 10 most suited cold calling scripts that will help you to hire real estate agents.
What Are Real Estate Recruiting Cold Calling Scripts?
These cold calling scripts are specifically designed to initiate the recruitment process of real estate agents for brokerages. Successful real estate agent recruiting service providing companies utilize these scripts to hire top performing agents.
Brokerages normally face a decent turnover rate. For this, they are in constant need of hiring top performing real estate agents. And for this hiring cold calling is one of the most suitable ways because it allows recruiters to make a direct connection with the agents at the most suitable time.
These cold calling scripts don’t just work like a conventional job description. These scripts aim to develop a relationship with the agents first. Then gradually draw them into the recruitment funnel.
These scripts are designed to observe the actual pain points of the agents and use them strategically to finally attract and hire the top performing agents.
A strong real estate recruiting cold call script possesses these
- A natural opening statement
- Engaging
- Value proposition / hook/ social proof
- Qualification question
- A soft CTA
Overall these scripts just work like a sales funnel process, gradually optimizing a market to sales qualified lead (MQL to SQL)
Why Does Cold Calling Work for the Real Estate Recruiting Process?
Real estate agents normally stay keen about finding better opportunities. That’s why direct communication channels like cold calling works as a perfect medium for the recruitment process.
But agents don’t just randomly want this transformation. They look for better opportunities due to diverse reasons including:
- Better work culture and support
- More commission
- Growth opportunity
- Market shift and expansion opportunities
- Performance appreciation
When recruiters make cold calls they utilize these reasons in their scripts to draw attention of the agents. As these reasons are precise and belong to agents trigger events, it automatically draws agents attention and pushes the whole process toward a successful campaign.
The Cold Calling Framework That Works
Cold calling agencies use some base framework for diverse tasks including recruitment services. These frameworks have openings to make one familiar, value proportion to hook and give social proof, qualification questions to see whether the lead is viable, and lastly a soft CTA to engage the leads more.
Here is a basic framework that recruiters use:
Opening
Hi Mr/Ms. ……… How are you doing?
Qualification
How many years have you been working as a real estate agent?
Recruiting Angle
Many agents we speak with are looking for better support or growth opportunities.
Value Statement
We help agents grow their client profile with strong back office support from underwriting to risk assessment support.
CTA
Would you be open to a short conversation to see what’s going on?
This is a proven framework that works perfectly for hiring real estate agents.
10 Cold Call Scripts That Help Brokerages with Recruiting Real Estate Agents
The cold calling scripts we are going to discuss here aren’t just random picks. These scripts have helped to recruit real estate agents (REAs), mortgage loan officers and different professionals who work across the real estate environment. Key insights are taken from another cold calling campaign that has helped to book more than 200 qualified loan officer interviews in 7 months.
As both work around the dimension of the real estate industry, these insights will be utilized in the scripts for hiring Real Estate agents too.
Script 1: Basic Recruiting Script
A basic recruiting script works as a warm up message. It helps to initiate a discussion where you later can input hooks and qualification approaches for further talks.
Basic Recruiting Script Version 1
“Hello Mr. . ……., this is …(your name)……..from ……… .
I know this call is out of the blue, if you just give me 30 seconds I’ll explain and be gone!
Just curious, how many years are you working as a real estate agent? We talked to some agents recently. They were exploring for better office support. Our brokerages focus on helping agents close more deals with strong support.”
Qualification Question
Have you ever felt you need better office support?
Basic Recruiting Script Version 2
“Hello Ms ……., this is …(your name)……..from ……… .
Did I catch you at a good time? I just have a quick question? How long have you been working as a real estate agent? We have recently talked with some experienced agents about new opportunities. Our goal is to help people like you to sign more deals with better tools and back office support.”
Qualification Question
Have you ever felt you need better office support?
Why Does This Script Work?
This basic script is perfect for warming up real estate agents about your existence. Here the tone is simple and conversational, no pressure is created and the last CTA line to compare their company creates curiosity. It makes you a factor to talk to and the chance to get an appointment is moderate.
Script 2 : Offering Better Commission
Real estate agents earn a big portion from their commissions. Some top-performing agents want a higher cut for their work more than anything. This cold calling script to hire real estate agents focuses on commissions and bigger cuts to obtain attention..
Better Commission Script Version 1
“Hello Mr. . ……., this is …(your name)……..from ……… .
I know this is an unexpected call, can I have a quick moment? How long have you been working as a real estate agent? All the REAs we have talked to recently mentioned they are not fully satisfied with their comps.”
Qualification Question
Do you ever feel you need better commission?
Better Commission Script Version 2
“Hello Ms. . ……., this is …(your name)……..from ……… . Congratulations for becoming the best REA of the town. Ma’am as you are already producing quite well, have you ever reviewed your comps for the last 12 months?”
Qualification Question
Do you ever feel you need better commission?
Why Does This Script Work?
- Its a permission based opening, it doesn’t push the agents
- Provides social proof for having the discovery call
- Focused on comparison rather just giving commitments
- Take just a moment to describe and doesn’t waste much time of the agents
Script 3: Lead Support Script
Back office support is a huge driving factor because slow turning rates lead to losing 10-15% of the clients. That’s why qualified lead handoff, risk assessment type features attract real estate agents a lot.
Lead Support Script Version 1
“Hello. This is …….from…!
I know this is an unexpected call. I just need 30 seconds of your time, then I will be gone. Mr…. Do you generate leads by yourself? Recently a big number of REAs complained that they have to generate the leads by themselves! What’s your stand on this matter?”
Qualification Question
Do you feel you need better lead support?
Lead Support Script Version 2
“Hello. This is …….from…!
Sorry for catching up at this worst time, I just need a moment. Recently I talked with a lot of real estate agents who are facing severe issues with qualified lead supply. I don’t know what’s happening on your end.”
Qualification Question
Do you feel you need better lead support?
Lead Support Script Version 3
“Hello. This is …….from…!
Have I called you at the wrong time? I just need a moment. Do you believe that constant flow of qualified leads increase productivity? I found out that some brokerages don’t provide proper back office support to REAs. What’s your stand on this?”
Qualification Question
Do you feel you need better lead support?
Why Does This Script Work?
Lead qualification and risk assessment is a nightmare for agents. It reduces REAs productivity. That’s why top performing agents prefer to work on brokerages that provide agents with back office support and constant flow of prospects lists.
Script 4: Growth Opportunity
Growth opportunity is what agents actually want from brokerage today and if your script indicates it then the chance to have an appointment with agents increases.
Growth Opportunity Script Version 1
“Hi. This is …….from…!
How’s the year so far, how many properties are you able to sell this quarter? Hey listen, we help agents to produce more by supporting qualified prospects and their actual insights.”
Qualification Question
Do you feel you can achieve your target this year ?
Growth Opportunity Script Version 2
“Hello Mr. …….. . How are you doing?
How long has it been since you got your last promotion? We actually help REAs to achieve their desired position in a suitable time.”
Qualification Question
Do you think you can get to the position you wanted to achieve?
Why Does This Script Work?
- Focuses on growth, which is one of the main reasons agents consider switching brokerages.
- It highlights opportunities in a consultative nature.
- Permission based script so agents don’t feel pushed.
- Asking about recent sales naturally helps to start a conversation about the agent’s current performance.
Script 5: Brokerage Satisfaction
Even with a good compensation and a fixed salary top performing real estate agents can feel not welcomed due to the company environment. To recruit experienced real estate agents, this script can be effective.
Brokerage Satisfaction Script Version 1
“Hello Mr. …….. . How are you doing?
I’m curious about something. How’s your current brokerage treating you these days? I just talk with a lot of agents and it’s always interesting hearing what their work culture is.”
Qualification Question
Are you fully satisfied with your company?
Brokerage Satisfaction Script Version 2
“Hello Ms. …….. . How are you doing?
I’ve been asking a few agents lately. Are you really happy with your current brokerage? Some agents recently reached out to me describing their frustration with the environment. No pressure!”
Qualification Question
Are you fully satisfied with your company?
Why Does This Script Work?
- Asking about their current brokerage experience encourages agents to share honest opinions about their work environment.
- The question feels conversational and can create curiosity.
- Many agents who are satisfied with income may still feel unsupported or undervalued in their brokerage culture.
- It creates an opportunity for agents to express frustrations they may not usually discuss.
- The script positions the caller as someone gathering insights rather than immediately trying to recruit.
- The short follow-up meeting request keeps the conversation pressure low and easy to accept.
Script 6: Top-Performer Attention
This script focuses on targeting and developing a conversation with top performing agents so that you can offer a better option to them later for hiring.
Top-Performer Script
“Good Afternoon Mr. …….!!
I was looking closely at the deal-close number of REAs in your area. How many you were able to conclude last year. No pressure, a rough estimation is fine for me!”
Qualification Question
“How many you were able to conclude last year.” Here this is the qualification question as it finds out whether the agent belongs to the top performing category or not.
Why Does This Script Work?
Top performing agents always want to showcase their performance because it increases their personal value in the industry. This is also an opportunity for you to start a new conversation as well. This script will help you connect with top performers and with follow ups you will be able to set meetings.
Script 7: Supportive Factor
As previously discussed, better lead support helps with agents’ productivity. Similarly other supporting factors like work culture, training, clients interaction handling, insight identification are also some major factors that attract REAs.
Supportive Factor Script Version 1
“Hello Ms. ……. Good Afternoon.
I was just wondering, how much support do you get from your brokerage. I mean do they help you with underwriting, training support, customer queries handling or you need to do that by yourself?”
Qualification Question
In this conversation this line: “I mean do they help you with underwriting, training support, customer queries handling or you need to do that by yourself?” works as a qualification question.
Supportive Factor Script Version 2
“Hello Mr. ……. Good Afternoon.
I know it’s an odd time to call, I just need 30 seconds then I’ll be gone. Hey listen, I just heard some rumor that recently your company has seen dramatic operational changes and you have to do lots of back office tasks by yourself.”
Qualification Question
Do you have to do all the paperwork by yourself? Or the company takes care of it.
Why Does This Script Work?
The focus of the script is to allow the REA to have a discovery call. This helps to maintain a longer conversation. Later this works as a hook to set an appointment.
Brokerages often don’t support REAs, especially less experienced ones with what they need to build a strong presence. This creates dissatisfaction. The goal of this script is to address the issue and draw them into your recruiting funnel.
Script 8: Market Expansion
This particular script is suitable for agents who are working for a brokerage for a long time and to a specific market.
Market Expansion Script Version 1
“Hey! How are you doing Ms. ……….?
Can I have a quick moment with you? It would take just 30 seconds. Hey listen I know you have been working for ………. since …. Don’t you face issues operating on such a niche market. I think we have a lot to discuss on this matter. We can have a discussion on this topic later this week if you want.”
Qualification Question
What’s your thought on working in a bigger market?
Market Expansion Script Version 2
“Hey! How are you doing Mr. ……….?
I just have a quick question. Do you think that a wider market gives you a better performance opportunity? Some REAs recently reached out to me saying that they feel deserted working on a niche market.”
Qualification Question
What’s your thought on working in a bigger market?
Why Does This Script Work?
- Targets agents who may feel restricted working in the same market for a long time.
- Encourages agents to reflect on whether their current brokerage restricts growth.
- Uses social proof by having a discovery call.
- Start with a quick time request which reduces defensive mode.
- Introduces the idea of broader market opportunities.
Script 9: Follow-Ups
Just like decision makers avoid calls, your target REAs can ignore your calls too. Beside that, agents can forget about you due to their workload. Follow-up calls will help you to cope up with these situations.
Follow-Up Call Script
“Hello again Ms. …….
I called to give you some additional information. Since we last talked, 2 top performing REAs have joined our team. They also started to produce more than they previously did.”
I would love to discuss more about it, if you just have a minute.
Why Does This Script Work?
Conducting any task with cold calling takes time to conclude. Similarly agent recruitment for real estate brokerage is also a time consuming task. As real estate agents are not like a B2C buyer, breaking their defense wall and setting up appointments takes multiple approaches.
Follow-ups like this which shows the actual achievements rather than claims attracts agents to listen more and help you to build a strong communication.
Script 10: Voicemail
Not all cold calls connect you with a real person. Reaching voicemail is a common factor even when you are trying to recruit a real estate agent. But different situations demand different scripts. If your first call reaches a voicemail, you can use the basic script. It will warm up the leads.
If you have prior solid communication then you can make a pitch.
Voicemail Script Version 1 (Based on the basic script)
“Hello Mr. . ……., this is …(your name)……..from ……… .
I know this call is out of the blue. How are you doing!
Hey listen I just have one question.
How many years are you working as a real estate agent? We talked to some agents recently. They were exploring for better office support because it directly affects the growth opportunities. Our brokerages focus on helping agents close more deals with strong support.”
I’ll call you on Monday. Take Care.
Voicemail Script Version 2 (Fully qualified situation)
“Hello again Mr. …… . This is ………..
We have had a fruitful conversation since we first talked. Anyway listen, we were looking for a top-performing REA like you for our brokerage. It would be great if we can talk face to face.
I am sending you my details. Just mention whenever it’s convenient for you. Together we can do big things.
I’ll wait for your email.”
Additional Cold Calling Tips for Hiring Real Estate Agents
The 10 scripts we have discussed here are your calling guide. But there are other tasks to do prior and post calls. This will push your appointment setting strategy which will help you with the recruitment process.
Here is a list of tips you need to do to make your calling operation more engaging:
- Call at the right time. Real estate agents are often busy with client meetings and pitches. Ideal time for calling is between 10 AM to 12 PM and 2PM to 4 PM.
- Before dialing, research the agent’s recent deal closings, market area, brokerage tenure, or listings so your conversation feels personalized.
- Use your first call for starting a conversion, not a direct pitch for recruiting.
- Gradually make them ready for the hiring pitch with follow-ups and industry insights.
- Provide social proof to engage them more towards your conversation.
- Maintain a neutral and consultative tone and avoid directly criticizing the agent’s current company.
- Focus on one clear value proposition during the call such as better commission, stronger support, lead supply or growth opportunities.
- Mention other agents who recently joined or improved their performance to add social proof and real life examples.
- Keep track of every call, the script used and the response in a CRM so you can analyze what works and follow up properly.
- When agents raise objections like “I’m happy where I am,” acknowledge it, don’t rush to end the call and explain you will reconnect later.
- Successful recruiting campaigns usually require multiple touchpoints, often five to seven calls or messages before an agent agrees to a meeting.
- Don’t make yourself sound too dependent on a script. Using a natural tone increases credibility.
- When an agent shares frustrations or challenges, note those specific pain points as they become strong hooks for future conversations.
- Don’t take rejection personally, rather use it as a key insight for future references.
Final Thoughts
Cold calling is one of the most suitable mediums for hiring real estate agents. As these agents constantly look for better opportunities, cold call’s direct interaction is the perfect way to communicate and deliver your messages.
However, every real estate agent has different pain points. So prior to reaching out to them you need to do background research. Triggering events are needed to be found for a better and personalized outreach.
How CallingAgency Can Help Brokerages Recruit Real Estate Agents
Recruiting experienced real estate agents consistently can be challenging for most brokerages. Finding the right candidates, starting conversations and keeping them engaged is time consuming. CallingAgency simplifies this process by running structured outreach campaigns that connect your brokerage with agents who may be open to better opportunities.
Our team manages agent prospecting, cold calling, LinkedIn Inmail outreach and follow-ups to identify interested candidates and start meaningful recruitment conversations. This allows brokerage owners and recruiters to focus on evaluating and onboarding agents while CallingAgency keeps a steady pipeline of potential recruits.
