Commercial Cleaning Lead Generation Case Study for Executive Pro Cleaning

Campaign Snapshot

Company: Executive Pro Cleaning Company
Industry: Commercial Cleaning / Janitorial Services
Target Location: Pennsylvania & New Jersey, United States
Target Prospects: Facility managers, property managers, and business owners
Service Provided: Commercial Cleaning Lead Generation & Appointment Setting
Campaign Goal: Generate qualified B2B leads and book appointments for recurring commercial cleaning contracts
Campaign Duration: 6 months
Channels Used: B2B Cold Calling, Email Marketing
Total Appointments: 116 qualified appointments

Channel Activity Metrics

Outbound activity levels that supported appointment generation.

• Cold Calls Placed: 21,600+
• Emails Sent: 12,700+
• Total Conversations: 3,050+
• Average Monthly Calls: 3,600+

Company Overview: Executive Pro Cleaning

Executive Pro Cleaning Company is a cleaning service provider offering both commercial and residential cleaning solutions. They focus on delivering reliable, detailed‑oriented services and maintaining direct client relationships to make sure consistent quality and customer satisfaction.

The Challenge

Executive Pro Cleaning completely depended on referrals and word‑of‑mouth, which created an inconsistent pipeline of new commercial contracts.

The company faced several challenges:

• Heavy dependence on referrals and networking
• Highly competitive local cleaning market
• Difficulty reaching decision‑makers in commercial properties
• Inconsistent flow of new contracts
• Limited internal sales or outbound team

They needed a structured outbound lead generation and appointment setting system to consistently reach facility managers, decision makers and business owners.

Campaign Objectives

The primary goals of the campaign were:

1. Identify commercial properties needing cleaning services
2. Reach facility managers and property decision‑makers
3. Book qualified appointments for cleaning proposals
4. Build a predictable pipeline of recurring cleaning contracts

Outbound Outreach Strategy

Targeted Commercial Prospect Lists

We built focused prospect lists including:

• Office buildings
• Medical and dental facilities
• Retail centers
• Property management companies
• Industrial and warehouse locations

Our every prospect list was verified and filtered by role, property type, and location.

Multi‑Channel Outreach

B2B Cold Calling

• Direct conversations with facility managers and owners
• Messaging focused on reliability, consistency, and service quality
• Real‑time appointment booking

Email Marketing

• Follow‑up emails after calls
• Service overviews and cleaning checklists
• Links to schedule consultations

Qualification Criteria

Every prospects were qualified and screened to ensure strong fit before booking any meeting:

• Commercial property or business location
• Decision‑maker or facility manager role
• Interest in switching or reviewing cleaning services
• Availability for a site visit or discovery call

We schedule appointments with only qualified and relevant prospects.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmations via phone or email
• Reminder messages to reduce no‑shows

Campaign Results

The campaign delivered a consistent flow of qualified commercial cleaning opportunities.

Appointment Outcomes

• Total appointments booked: 116
• Average monthly appointments: 19–20
• Estimated contact‑to‑appointment conversion: 6–8%

Pipeline Impact

• Qualified opportunities created: 74+
• Estimated new cleaning contracts: 26+
• Average contract value: Not disclosed
• Estimated pipeline generated: $780K+
• Appointment consistency improvement: 210%+

Why the Campaign Worked

Local Market Targeting: All prospects lists were created with focusing on commercial properties with recurring cleaning requirements.

Decision‑Maker Outreach: Our cold calling outreach connected directly with facility managers and business owners.

Clear Value Proposition: Messaging highlighted reliability, detail‑oriented service, and consistent results.

Predictable Outbound System: Our lead gen and appointment setting campaign replaced inconsistent referrals with structured prospecting.

Sample Outreach Workflow

1. Identify commercial properties in the target regions
2. Launch cold calling to reach facility managers
3. Introduce Executive Pro Cleaning’s services
4. Qualify interest in switching or reviewing services
5. Send follow‑up email with service details
6. Schedule qualified appointment or site visit
7. Client team provides proposal and closes contract

Key Performance Summary

• Campaign Duration: 6 months
• Total Appointments: 116
• Monthly Average: 19–20
• Qualified Opportunities: 74+
• Estimated New Contracts: 26+
• Pipeline Generated: $780K+
• Consistency Improvement: 210%+