Lead Generation & Appointment Setting For SEO Outsourcing Agency

Campaign Snapshot

Company Name: SEO Outsourcing
Industry: Digital Marketing / Search Engine Optimization (SEO)
Target Location: United States
Target Prospects: Business Owners, Marketing Directors, Agency Owners, CMOs, Growth Managers
Service Provided: B2B Lead Generation & Appointment Setting
Campaign Goal: Generate a consistent flow of qualified discovery calls with businesses seeking SEO and online growth services
Campaign Duration: 6 Months
Channels Used: Cold Calling / Telemarketing
Total Appointments: 72

B2B Cold Calling Results

Outbound activity levels that supported appointment generation.

• Cold Calls Placed: 31,800+
• Total Conversations: 4,500+
• Average Monthly Calls: 5,300+

Company Overview: SEO Outsourcing

SEO Outsourcing is a digital marketing agency operating in the United States. They offer full SEO service and online growth solutions. They help businesses and marketing agencies improve search engine rankings, increase website traffic and generate measurable and better conversion.

The Challenge

The client needed an expected outbound system to generate qualified SEO opportunities.

• Inconsistent flow of qualified appointments
• No in-house SDR or cold calling team
• Need for trained outreach specialists
• Internal team focused on closing deals, not prospecting

Campaign Objectives

The goal was to create a steady pipeline of qualified SEO discovery calls.

• Reach decision-makers responsible for marketing growth
• Introduce SEO Outsourcing’s scalable SEO services
• Generate qualified discovery appointments
• Support consistent monthly client acquisition

Outbound Outreach Strategy

A structured telemarketing campaign ensured direct conversations with decision-makers.

Cold Calling Campaign

Phone outreach connected directly with business and marketing leaders.

• Introduced SEO services and growth solutions
• Identified current marketing challenges
• Qualified prospects for discovery meetings

Qualification Criteria

Prospects were screened to ensure only high-fit opportunities were scheduled.

• Decision-maker responsible for marketing or growth
• Active interest in SEO or lead generation
• Existing marketing challenges or growth targets
• Availability for a discovery call

Only qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmed meetings via phone or email

Campaign Results

The campaign delivered a consistent stream of qualified SEO opportunities.

Appointment Outcomes

Summary of meeting volume and engagement metrics.

• Total appointments booked: 72
• Average monthly appointments: 12
• Estimated contact-to-appointment conversion: 4.3%

Sales Impact

The client converted a portion of meetings into new SEO clients.

• Qualified opportunities created: 48+
• New client accounts signed: 14
• Average annual client value: $11,400

Pipeline & Revenue Impact

The campaign produced measurable revenue opportunities.

• Total estimated sales pipeline: $820,000+
• Annualized revenue from new clients: $159,600+
• Appointment consistency improvement: 225% increase

Why the Campaign Worked

Several strategic factors contributed to consistent appointment flow.

Direct Decision-Maker Outreach: Our lead generation and appointment setting campaign targeted business owners and marketing leaders.

Clear ROI-Focused Messaging: Every conversation was focused on traffic, ranking and revenue growth.

Consistent Daily Calling Activity: We created predictable monthly growth through structured outreach.

Cost-Effective Prospecting Model: Cost-effective outsourced outreach removed the requirements for an internal SDR team.

Sample Outreach Workflow

A simple, repeatable process ensured consistent results.

1. Identify businesses with SEO or growth needs
2. Initiate cold calling outreach
3. Introduce SEO Outsourcing services
4. Qualify decision-maker and challenges
5. Schedule qualified discovery appointment
6. Client sales team conducts consultation
7. Onboard new SEO clients

Key Performance Summary

A quick overview of the main campaign results.

• Campaign Duration: 6 Months
• Total Leads & Appointments: 72
• Monthly Average: 12
• New Clients Signed: 14
• Pipeline Generated: $820,000+
• Revenue Impact: $159,600+ annually
• Appointment Consistency Growth: 225% increase