Lead Generation & Appointment Setting for Web Design and SEO Company

Campaign Snapshot

Company Name: Wonderful Websites & SEO, LLC
Industry: Digital Marketing / Web Design / Local SEO
Target Location: United States
Target Prospects: Small Business Owners, Founders, Marketing Managers, Local Service Business Operators
Service Provided: Creative Agencies Lead Generation & Appointment Setting
Campaign Goal: Generate a consistent flow of qualified discovery calls with small businesses seeking websites, SEO, and lead generation support
Campaign Duration: 5 Months
Channels Used: B2B Cold Calling, Email Marketing
Total Appointments: 67

Wonderful Websites & SEO, LLC Overview

Wonderful Websites and SEO LLC is an U.S. based digital marketing and web design service provider company. They create custom WordPress websites and drive search appearance through local SEO and Google Ads. They also help small businesses attract more traffic, generate leads and grow revenue.

The Challenge

The company needed a faster and more predictable pipeline to support rapid growth.

• Inconsistent flow of qualified appointments
• Internal team focused on fulfillment and closing deals
• Need for faster deal flow to support scaling
• Lack of trained outbound prospecting specialists

Wonderful Websites was struggling with high quality B2B Lead Generation & Appointment Setting for their business growth and better turnover.

Campaign Objectives

The goal was to create a regular flow of qualified website and SEO opportunities.

• Reach small business decision-makers
• Introduce website, SEO, and Google Ads solutions
• Generate qualified discovery appointments
• Support rapid client acquisition during growth phase

Outbound Outreach Strategy

A structured cold calling and email process ensured consistent engagement with local business owners.

Cold Calling Campaign

Cold calling outreach connected directly with SMB owners and decision-makers.

• Introduced website and SEO solutions
• Identified current marketing challenges
• Qualified prospects for discovery meetings

Email Follow-Up

Email communication reinforced the value proposition after calls.

• Sent service overviews and examples
• Highlighted website and SEO benefits
• Provided booking links for appointments

Qualification Criteria

Prospects were qualified to assure only high-fit opportunities were scheduled.

• Small business owner or marketing decision-maker
• Need for a new website, redesign, or SEO services
• Interest in improving online visibility or lead flow
• Availability for a discovery call

Only qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmed meetings via phone or email

Campaign Results

The campaign created a steady pipeline of qualified website and SEO opportunities.

Appointment Outcomes

Summary of meeting volume and engagement metrics.

• Total appointments booked: 67
• Average monthly appointments: 13–14
• Estimated contact-to-appointment conversion: 4.5%

Sales Impact

The client converted a portion of meetings into new accounts.

• Qualified opportunities created: 44+
• New client accounts signed: 12
• Average annual client value: $8,900

Pipeline & Revenue Impact

The campaign produced measurable revenue opportunities.

• Total estimated sales pipeline: $590,000+
• Annualized revenue from new clients: $106,800+
• Appointment consistency improvement: 230% increase

Why the Campaign Worked

Several strategic factors contributed to consistent appointment flow.

Direct Owner-Level Outreach: Our campaign was structured to target small business owners and decision-makers.

Clear Lead Generation Messaging: We deliver clear lead generation messages focused on websites, visibility and predictable customer acquisition.

Consistent Daily Prospecting: Our consistent daily prospecting schedules developed a regular monthly result.

Scalable Prospecting Model: Outsourced outreach allowed the internal team to focus on closing and delivery.

Sample Outreach Workflow

A simple, repeatable process ensured consistent results.

1. Identify small businesses needing websites or SEO
2. Initiate cold calling outreach
3. Introduce website and SEO solutions
4. Qualify decision-maker and marketing goals
5. Send follow-up email with service details
6. Schedule qualified discovery appointment
7. Client sales team conducts consultation and closes deals

Key Performance Summary

A quick overview of the main campaign results.

• Campaign Duration: 5 Months
• Total Leads & Appointments: 67
• Monthly Average: 13–14
• New Clients Signed: 12
• Pipeline Generated: $590,000+
• Revenue Impact: $106,800+ annually
• Appointment Consistency Growth: 230% increase