109 Commercial Cleaning Leads & Appointments: Office Pride Success

Campaign Snapshot

Company Name: Office Pride
Industry: Commercial Cleaning / Facility Services
Target Location: Florida, United States
Target Prospects: Facility Managers, Property Managers, Office Managers, Operations Managers, Business Owners
Service Provided: Commercial Cleaning Lead Generation & Appointment Setting
Campaign Goal: Generate consistent commercial cleaning leads and qualified discovery appointments across the Florida market
Campaign Duration: 7 Months
Channels Used: Cold Calling, Email Marketing
Total Appointments: 109

Office Pride Overview

Office Pride serves in the commercial cleaning and janitorial service industry inside the USA. They provide professional cleanings, sanitizing and disinfection solutions through a country wide network of franchise locations.

The Challenge

Office Pride needed a predictable pipeline of qualified commercial cleaning opportunities in a competitive market.

• Inconsistent flow of qualified appointments
• Need for steady business development across the Florida region
• Limited internal capacity for outbound prospecting
• Requirement for immediate pipeline growth during slower periods

They required a solid B2B lead generation and appointment setting service to get connected with companies seeking for cleaning services.

Campaign Objectives

The goal was to generate a consistent flow of qualified commercial cleaning leads and meetings.

• Reach facility and property decision-makers
• Introduce Office Pride’s cleaning and disinfection services
• Generate qualified discovery appointments
• Support franchise-level growth in targeted areas

Outbound Outreach Strategy

A structured cold calling and email process ensured consistent prospect engagement.

Cold Calling Campaign

Direct phone outreach connected with facility decision-makers.

• Introduced commercial cleaning solutions
• Identified current cleaning providers and contract timelines
• Qualified prospects for discovery meetings

Email Follow-Up

Email communication reinforced the value proposition after calls.

• Sent service summaries and credentials
• Shared sanitation and disinfection benefits
• Provided booking links for appointments

Qualification Criteria

Prospects were screened to ensure only high-fit opportunities were scheduled.

• Role in cleaning or facility decision-making
• Commercial facility with ongoing cleaning needs
• Interest in reviewing service options or pricing
• Availability for a discovery meeting

Only qualified prospects were scheduled for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmed meetings via phone or email

Campaign Results

The campaign delivered a steady flow of qualified commercial cleaning opportunities.

Appointment Outcomes

Summary of meeting volume and engagement metrics.

• Total appointments booked: 109
• Average monthly appointments: 15–16
• Estimated contact-to-appointment conversion: 4.5%

Sales Impact

The client converted a portion of meetings into new contracts.

• Qualified opportunities created: 72+
• New cleaning contracts signed: 24
• Average annual contract value: $22,000

Pipeline & Revenue Impact

The campaign produced measurable revenue opportunities.

• Total estimated sales pipeline: $2.3M+
• Annualized revenue from new contracts: $528,000+
• Appointment consistency improvement: 260% increase

Why the Campaign Worked

Several strategic factors contributed to consistent appointment flow.

Targeted Decision-Maker Outreach: Our prospecting was focused on facility and operation managers who are responsible for cleaning contracts.

Consistent Daily Calling Activity: Structured daily outbound calling created a predictable monthly result.

Email Reinforcement After Calls: We improved response rates and booking conversation by follow up messages.

Cost-Effective Prospecting Model: Affordable outsourced outreach removed the requirements for an internal SDR team.

Sample Outreach Workflow

A simple, repeatable process ensured consistent results.

1. Identify facilities with ongoing cleaning needs
2. Initiate cold calling outreach
3. Introduce Office Pride’s service offerings
4. Qualify decision-maker and contract timelines
5. Send follow-up email with service details
6. Schedule qualified appointment
7. Client sales team conducts site visit and proposal

Key Performance Summary

A quick overview of the main campaign results.

• Campaign Duration: 7 Months
• Total Leads & Appointments: 109
• Monthly Average: 15–16
• New Contracts Signed: 24
• Pipeline Generated: $2.3M+
• Revenue Impact: $528,000+ annually
• Appointment Consistency Growth: 260% increase