Lead Generation for a SaaS Company: 57 Qualified Demo Appointments in 5 Months

Campaign Snapshot

Company Name: Adfy.ai
Industry: SaaS
Location: United States
Target Prospects: Owners, CMOs, VPs of Marketing, Directors of Marketing, Digital Marketing Managers
Company Size: 10–50 employees
Service Provided: B2B Lead Generation & Appointment Setting
Campaign Duration: 5 Months
Channels Used: Telemarketing, Email Marketing, LinkedIn InMail Prospecting
Total Appointments: 57

About Adfy.ai

Addy.ai offers software solutions operating in the SaaS industry. Their service is designed to optimize digital advertising and campaign management for different businesses. Their platform focuses on improving efficiency, targeting accuracy and measurable performance for marketing teams.

After launching their new product, they required a strategic and structured lead generation and appointment setting service for new customer acquisition.

The Challenge

Before the campaign, Adfy.ai faced several growth obstacles:

• Launching a new product without an established outbound system
• Difficulty reaching senior marketing decision-makers
• Slow deal flow that threatened revenue targets
• Heavy reliance on inbound trials and organic traffic

The company needed a predictable appointment-setting system and partnered with a SaaS lead generation agency to reach qualified prospects and generate faster sales conversations.

Campaign Objectives

The primary goals of the campaign were:

• Reach marketing decision-makers across targeted industries
• Introduce the new SaaS platform and its value proposition
• Generate qualified product demo appointments
• Accelerate pipeline growth and deal velocity

Multichannel Outreach Strategy

Telemarketing Campaign

Our team launched a targeted telemarketing campaign to:

• Reach CMOs, marketing directors, and decision-makers
• Introduce the SaaS platform’s core benefits
• Identify current advertising challenges
• Schedule qualified demo appointments

Email Follow-Up

Email outreach supported the calling campaign by:

• Sending product overviews and use-case examples
• Reinforcing value propositions after calls
• Providing demo booking links for interested prospects

LinkedIn InMail Prospecting

LinkedIn was used to:

• Connect with senior marketing professionals
• Send personalized outreach messages
• Drive additional demo appointments

Qualification Criteria

Each prospect was pre-screened based on:

• Role in marketing decision-making
• Active digital advertising or campaign management needs
• Interest in improving performance or efficiency
• Availability for a product demo

Only qualified prospects were scheduled for appointments.

Booking Method

Appointments were scheduled through:

• Direct calendar booking for product demos
• Confirmed meeting times via email or phone

Campaign Results

Appointment Outcomes

• Total appointments booked: 57
• Average monthly appointments: 11–12
• Estimated contact-to-appointment conversion: 4.4%

Sales Impact

• Qualified opportunities created: 39+
• Trial accounts converted to paid users: 14
• Average annual contract value: $9,600

Pipeline & Revenue Impact

• Total estimated sales pipeline: $820,000+
• Annualized revenue from new customers: $134,000+
• Pipeline growth: 210% increase during campaign period

Why the Campaign Worked

Direct Access to Marketing Decision-Makers: We targeted  C- suite executives  and marketing officers with our improved demo quality and conversion potential.

Multichannel Prospecting Approach: Our combined cold calling, email and linkedin outreach increased response rates and touchpoints.

Fast Demo Scheduling: Direct booking reduced delays between first contact and product displaying.

Focused Product Positioning: Instant messaging highlights measurable ROI and performance improvement.

Sample Outreach Workflow

1. Identify marketing decision-makers in target companies
2. Initiate telemarketing outreach
3. Introduce SaaS platform benefits
4. Qualify advertising needs and challenges
5. Send follow-up email or LinkedIn message
6. Schedule product demo
7. Client sales team conducts demo and closes deals

Key Performance Summary

• Campaign Duration: 5 Months
• Total Appointments: 57
• Monthly Average: 11–12
• New Customers: 14
• Pipeline Generated: $820,000+
• Revenue Impact: $134,000+ annually
• Pipeline Growth: 210% increase