Commercial Cleaning Case Study: 94 Appointments in 6 Months

Campaign Snapshot

Company Name: Next Level Cleaning Group
Industry: Facilities Services
Location: Mississauga, Canada
Target Prospects: Owners, Managers, Founders, Operations Managers, Facility Managers, Property Managers
Company Size Target: Minimum 1,000 sq. ft. office space
Service Provided: B2B Lead Generation & Appointment Setting
Campaign Duration: 6 Months
Channels Used: Cold Calling, Email Marketing
Total Appointments: 94

Channel Activity Metrics

• Cold Calls Placed: 21,600+
• Emails Sent: 7,400+
• Total Conversations: 2,950+
• Average Daily Calls: 180+

Company Overview

In the janitorial industry, Next level Group offers complete cleaning and maintenance service to commercial facilities of all sizes. They focus on providing consistent, high-quality service to help businesses maintain a clean, safe and professional environment.

They wanted to expand their client base but required a predictable outbound strategy that could set qualified appointments with decision-makers in commercial properties.

The Challenge

Before the campaign, Next Level Cleaning Group faced several growth challenges:

• High customer acquisition costs from paid advertising
• Inconsistent or dry sales pipeline
• Heavy dependence on inbound leads and referrals
• Limited time for the internal team to prospect new accounts

The company needed a cost-effective, outbound system to generate qualified leads and appointments.

Campaign Objectives

The primary goals of the campaign were:

• Reach facility and property decision-makers directly
• Introduce commercial cleaning service packages
• Generate qualified appointments for the sales team
• Build a consistent monthly pipeline of opportunities

Multichannel Outreach Strategy

Cold Calling Campaign

Our team executed a targeted cold calling campaign to:

• Reach facility managers and property decision-makers
• Introduce the company’s cleaning and maintenance services
• Identify current cleaning contracts and renewal timelines
• Schedule qualified discovery appointments

Email Follow-Up

Email outreach supported the calling campaign by:

• Sending service summaries and company credentials
• Reinforcing value propositions after calls
• Providing booking links for interested prospects

Qualification Criteria

Each prospect was pre-screened based on:

• Facility size of at least 1,000 sq. ft.
• Role in decision-making for cleaning contracts
• Current or upcoming cleaning service needs
• Interest in reviewing a proposal or quote

Only qualified prospects were scheduled for appointments.

Booking Method

Appointments were scheduled through:

• Direct calendar booking with the sales team
• Confirmed meeting times via phone or email

Campaign Results

Appointment Outcomes

• Total appointments booked: 94
• Average monthly appointments: 15–16
• Estimated contact-to-appointment conversion: 4.3%

Sales Impact

• Qualified opportunities created: 61+
• New cleaning contracts signed: 22
• Average annual contract value: $18,500

Pipeline & Revenue Impact

• Total estimated sales pipeline: $1.9M+
• Annualized revenue from new contracts: $407,000+
• Customer acquisition cost reduced by: 48%

Why the Campaign Worked

Targeted Facility Outreach: We focused on businesses with sufficient office size, assuring higher-quality opportunities.

Direct Decision-Maker Conversations: Our direct reach out to facility and property managers improved appointment quality and conversion rates.

Lower Acquisition Costs: Outbound outreach reduced dependency on expensive paid advertising.

Consistent Appointment Flow: Daily outreach created a steady pipeline of qualified commercial cleaning leads and confirmed appointments each month.

Sample Outreach Workflow

1. Identify facilities with minimum space requirements
2. Initiate cold calling outreach
3. Introduce cleaning service packages
4. Qualify decision-maker and service needs
5. Send follow-up email with service details
6. Schedule qualified appointment
7. Client sales team conducts site assessment and proposal

Key Performance Summary

• Campaign Duration: 6 Months
• Total Appointments: 94
• Monthly Average: 15–16
• New Contracts Signed: 22
• Pipeline Generated: $1.9M+
• Revenue Impact: $407,000+ annually
• Acquisition Cost Reduction: 48%