Lead Generation and Appointment Setting for Xinteza USA Biotech

Campaign Snapshot

Company Name: Xinteza USA
Industry: Biotechnology / Manufacturing
Location: New York, United States
Target Prospects: B2C Consumers
Company Size: Not specified
Service Provided: Appointment Setting
Campaign Duration: 3 Months
Channels Used: Cold Calling / Telemarketing
Total Appointments: 27

Company Overview

Xinteza USA conducts business in biotechnology industries.  Xinteza works on advanced scientific innovation through specialized bio-based solutions. Their solution helps a wide range of applications aimed at improving health, sustainability and commercial bio-development.

They needed a direct outreach approach to connect with potential customers and educate them about their biotechnological initiatives to increase public awareness and consumer engagement.

The Challenge

Before launching the campaign, Xinteza USA faced several outreach limitations:

• Limited direct communication with potential consumers
• Low response rates from digital-only marketing efforts
• Lack of a structured appointment-setting process
• Inconsistent consumer engagement across regions

The company required a reliable appointment setting service to reach targeted households and generate interest in their biotechnology offerings.

Campaign Objectives

The primary goals of the campaign were:

• Reach targeted consumers through direct phone outreach
• Educate prospects about the company’s biotech solutions
• Generate qualified appointments for follow-up discussions
• Build a predictable appointment pipeline over 90 days

Cold Calling Strategy

Our cold calling team executed a structured outreach campaign designed to:

• Introduce Xinteza USA’s biotechnology offerings
• Engage consumers in short educational conversations
• Identify prospects interested in learning more
• Schedule qualified appointments for the client’s team

Qualification Criteria

Each prospect was evaluated based on:

• Interest in biotechnology or health-related solutions
• Availability for a follow-up discussion
• Readiness to receive additional information

Only prospects who met the engagement criteria were scheduled for appointments.

Booking Method

Qualified prospects were scheduled through:

• Direct calendar booking for follow-up calls
• Phone-based appointment confirmations

Campaign Results

Appointment Outcomes

• Total appointments booked: 27
• Average monthly appointments: 9
• Estimated contact-to-appointment conversion: 3.2%

Engagement Impact

• Qualified prospects generated: 72+
• Follow-up discussions completed: 41

Pipeline Impact

• Estimated opportunity pipeline: $310,000+
• Consumer engagement growth: 85% increase over previous outreach efforts

Why the Campaign Worked

Direct Consumer Conversations: Our cold calling service allowed Xinteza USA to speak directly with potential consumers instead of relying solely on passive marketing.

Clear Educational Messaging: Short and structured conversations helped prospects quickly understand the benefits of the biotechnology solutions.

Focused Qualification Process: We scheduled only engage and interested prospects to improve appointment quality.

Consistent Outreach Cadence: Daily calling activity created a consistent flow of new appointments throughout the campaign.

Sample Outreach Workflow

1. Identify targeted consumer segments
2. Initiate cold calling outreach
3. Introduce biotechnology solution
4. Qualify prospect interest
5. Schedule appointment
6. Client team conducts follow-up discussion

Key Performance Summary

• Campaign Duration: 3 Months
• Total Appointments: 27
• Monthly Average: 9
• Qualified Prospects: 72+
• Pipeline Generated: $310,000+
• Engagement Growth: 85% increase