Kratom Retail Lead Generation Case Study: 213 Appointments in 13 Months

Campaign Snapshot

Company Name: Pure7
Industry: Vitamin & Supplements Manufacturing
Location: United States
Target Prospects: Business Owners, CEOs, Managers
Company Size: 1–50 employees (independent retail stores)
Campaign Duration: 13 Months
Channels Used: Cold Calling Services & Email Marketing
Total Appointments: 213

Company Overview

Pure 7 supplies natural wellness products to businesses looking to expand their offerings. As they operate in the kratom products industry, their primary market includes vape shops and similar retailers interested in carrying alternative health products.

They were struggling to drive growth and looking for a structured B2B lead generation and appointment setting process that connects qualified retail partners and introduce products directly to decision makers.

The Challenge

Before launching the campaign, Pure7 faced several growth obstacles:

• Launching a new product line without established retail partnerships
• Limited outbound sales experience within the internal team
• Heavy reliance on passive inquiries and distributor referrals
• Inconsistent pipeline of new manufacturing sales leads and retail opportunities

Pure 7 required a predictable client acquisition process to connect with store owners and decision makers across the United States.

Campaign Objectives

The primary goals of the campaign were:

• Reach targeted retail businesses across key regions
• Introduce the kratom product line to store decision-makers
• Generate qualified appointments with interested retailers
• Build a consistent pipeline of potential wholesale partners

Multichannel Outreach Strategy

Cold Calling Campaign

Our team executed a targeted B2B cold calling campaign to:

• Reach vape shops and specialty retailers
• Speak directly with owners, CEOs, and store managers
• Present the benefits and margins of the product line
• Qualify interest and schedule follow-up appointments

Email Follow-Up

We supported the calling efforts with personalized emails:

• Product introductions and wholesale details
• Pricing and margin highlights
• Appointment booking links for interested retailers

Qualification Criteria

Each prospect was pre-screened based on:

• Type of retail business (vape shop or wellness store)
• Decision-maker availability
• Interest in carrying alternative health products
• Willingness to review product samples or pricing

Only qualified and interested retailers were scheduled for appointments.

Booking Method

Appointments were scheduled through:

• Direct calendar booking with the sales team
• Phone-confirmed appointments with decision-makers

Campaign Results

Appointment Outcomes

• Total appointments booked: 213
• Average monthly appointments: 16–17
• Estimated contact-to-appointment conversion: 4.6%

Sales Impact

• Estimated qualified retail partners: 142
• New wholesale accounts opened: 58
• Average monthly order value per account: $4,200

Pipeline & Revenue Impact

• Total estimated wholesale pipeline: $3.1M+
• Annualized revenue impact from new accounts: $2.9M+
• Retail partnership growth: 320% increase over previous year

Why the Campaign Worked

Targeted Retail Prospecting: We improve connection and qualification rates focusing only on relevant retail businesses.

Direct Decision-Maker Conversations: Interacting directly with owners and managers makes sure faster decisions and higher appointment quality.

Consistent Multichannel Follow-Up: We combined cold calls and email follow-ups for improved response rates and appointment conversions.

Structured Qualification Process: Only interested and suitable retail partners were scheduled, so this approach  improved overall campaign efficiency.

Sample Outreach Workflow

1. Identify targeted retail businesses
2. Initiate cold calling outreach
3. Present product line and margins
4. Qualify interest and store fit
5. Send follow-up email with details
6. Schedule appointment with sales team
7. Client conducts product presentation and onboarding

Key Performance Summary

• Campaign Duration: 13 Months
• Total Appointments: 213
• Monthly Average: 16–17
• New Retail Accounts: 58
• Pipeline Generated: $3.1M+
• Revenue Impact: $2.9M+ annually
• Partnership Growth: 320% increase