GAMSG Success Story: 93 Commercial Insurance Leads & Appointments

Campaign Snapshot

Industry: Insurance
Location: Stockbridge, Georgia, United States
Target Prospects: Business Owners, CFOs, Operations Managers, Office Managers, Property Managers
Company Size: Small to mid-sized businesses
Service Provided: B2B Lead Generation & Appointment Setting
Campaign Duration: 5 Months
Channels Used: Cold Calling, Email Marketing, LinkedIn InMail Prospecting
Total Appointments: 93

About GAMSG

GAMS Group operates in the insurance sector, specializing in personal and motor insurance products. Their mission is to provide individuals with tailored coverage solutions and reliable customer support. While the company had a solid product offering, it struggled to consistently reach new clients and build a steady pipeline of qualified commercial insurance leads.

Challenges

Like many insurance providers, GAMS Group faced difficulty in appointment settings. Their in-house team lacked the time and resources to focus on list building and cold outreach effectively, which forced them to rely heavily on inbound inquiries and slowed down overall growth. This led to a lack of new client acquisition, low conversion rates from outdated outreach methods, and an inefficient appointment-setting process that left sales representatives struggling to maximize their productivity.

Objectives

• Set high-quality appointments with policyholders who show genuine interest.
• Ensure every booked meeting is pre-qualified to maximize sales team success.
• Reduce time wasted on unqualified leads and streamline the sales process.
• Create a consistent pipeline of appointment-ready prospects through targeted outreach.

Strategy to Overcome Challenges

Cold Calling

• Utilized client-provided contact lists to conduct targeted B2B calls focused on identifying genuine interest.
• Trained our agents to communicate GAMS Group’s value proposition in a clear, compelling way that encouraged prospects to commit to appointments.

Email Marketing

• Designed customized campaigns to re-engage potential leads and drive them toward booking appointments.
• Implemented automated follow-up sequences that significantly boosted open and response rates, ensuring more prospects moved into the appointment funnel.

Appointment Setting

• Streamlined scheduling by booking calls and meetings directly into the sales team’s calendar.
• Ensured every appointment was pre-qualified through screening questions, saving sales reps valuable time.
• Maintained detailed reporting to provide full transparency and track the performance of every appointment booked.

Results

• Achieved a consistent 100% of monthly key performance indicators, demonstrating exceptional team efficiency and execution.
• Maintained a remarkable 25% conversion rate, reflecting the high quality of engagement and persuasive communication with prospects.
• Generated 55% of leads as fully qualified, ensuring that the sales pipeline remained strong and productive.
• Secured 93 sales-qualified appointments over a span of just nine months, significantly boosting overall business opportunities.
• Achieved 92% strong engagement from prospects, highlighting the effectiveness of our outreach strategies and relationship-building efforts.

Why It Worked

• Focused on personalized conversations that built trust with prospects, leveraging AI tools and advanced technology to tailor interactions and enhance engagement.
• Balanced cold calling with nurturing email campaigns for maximum reach, using data-driven insights and automation to optimize timing and messaging.
• Delivered only high-intent appointments to the sales team, reducing wasted effort through predictive analytics and intelligent lead scoring.
• Maintained transparent performance tracking and continuously optimized the campaign with the help of AI-powered reporting and advanced marketing technologies.

Sample Workflow

• Analyzed GAMS Group’s provided data for accuracy and targeting.
• Cold calls to establish interest and qualify prospects.
• Personalized messages to re-engage leads and build credibility.
• Booked pre-screened leads directly into the sales team’s calendar.
• Tracked KPIs, refined scripts, and adjusted email strategies monthly.