A successful real estate brokerage or team leader understands that your growth is about transactions. A diverse and talented team of agents is the engagement that drives your business growth. Having a robust and effective recruiting strategy is essential to recruiting scripts.
Building a flexible framework designed to navigate your different conversations, from a quick cold call to dedicating to an in-person meeting. Through mastering these scripts, you can articulate your value by showcasing your company’s unique culture and resources.
Why Recruiting Scripts are Essential for Real Estate Brokers and Team Leaders
A successful real estate agent has a diverse portfolio of property scripts. Effective recruitment happened on a multi-channel scripting effort, which is essential for your business growth and success.
Letâs see types of Real Estate Recruiting Scripts
Cold Call Recruiting Scripts
Cold calling is a direct and proactive way to reach your potential agent effectively. The goal of a cold call is to deal with your prospect from the first call to nurturing within a series of follow-up meetings.
Example of Cold Call Recruiting Scripts:
âHi [Your Agent Name], this is [Your Name] from [Your company Name]. Iâm calling you as I saw you recently closed a listing on [Platform Name] and was impressed with your work. Iâd love to chat with you for a minute regarding your business.â
- Talk with your prospect, focusing on the unique benefits of your company. This could be a specific lead generation process besides the previous strategy, or introduce alternative lead qualification methods.
- During the time of prospecting, you should end with a clear and concise speech, scheduling a 15-minute call or an in-person coffee chat.
Email Recruiting Scripts
Create a recruiting script for email through a soft touch to your prospect, making your first connection, or nurturing a relationship. An effective email script might be concise, personalized, and easy to interact with.
Write your email script within a short, attention-grabbing, and professional tone.
- Example of Email script:
Example: âAsking Questions for [Agent Name], or Saw your recent Sales at [Address]â
Through referencing something specific about your agentâs agent, such as recent sales, an award, or a professional milestone. This will focus on what youâve done with your homework. You might clearly mention what you offering them, likewise, more leads, better technology, or a supportive team culture.
Example: âWould you be open to a brief 15-minute call next week to discuss what we offer?â
Social Media Direct Message Scripts
Social sites like LinkedIn and Instagram present themselves as more engaged and scripted. Although considering the way of professional connection, the social media script contributes to increasing your audience’s attention. Your DM script should be more personalized and less formal than your template email.
- Start with a personal connection.
Example: “Hi [Agent’s Name], I have enjoyed seeing your Instagram content and was especially impressed by your marketing for your listing at [Address]. Great job!”
You might connect by focusing on why you need to engage with your targeted audience. Analyze pain points, and concentrate on a specific pain point or opportunity that you can address.
Make a script that focuses on an open-ended question to facilitate a conversation, with both sides’ engagement.
Example: âJust wondering, what has been your toughest challenge this year?â
In-Person Networking Scripts
Arranging networking events, open houses, and industry seminars is a great time for in-person recruiting. This script does not have many lines that require planning for talking. You need to be attentive to complete the script following specific rules.
You should start the conversation by complimenting your prospect and posing a simple question.
Example: “Hi, I am [Mention Your Name]. I LOVED your talk about [Topic]. Whatâs been the biggest finding for you in the conference thus far?â
After youâve made a connection, steer the conversation toward their career, gently.
The Offer: Don’t be pushy. As a goal, the idea isnât to decide or even have a fruitful conversation about it; you are trying to get permission for a follow-up.
Example: âGood talking to you! Iâd love to tag up with you next week and tell you a little bit more about what weâre building at my brokerage. Would that be okay?”
Follow-Up & Nurture Scripts
Most of the recruiting is in the follow-up. This script will keep you at the top of your prospect’s mind and build a long-term relationship.
- Post-Meeting Follow-Up: Here, you reinforce your strengths and express your excitement.
Example: âIt was nice seeing you. [Specific Trait] really stood out to me. And as pledged, the information on our lead generation system. Iâd be happy to answer any of your questions, if youâve any.
- Long-term Connection: This script structure maintains a long-term connection with your prospect without having additional steps to push.
Example: âHey [Agentâs Name], itâs been a while, but Iâve had your LinkedIn post on my mind recently. Hope you have a good quarter!â
Sample Real Estate Agent Recruiting Scripts and Templates
Simple recruiting scripts for real estate agents focus on personalized value-driven outreach, offering unique benefits like support, training, etc. Also, Realtors include a template for cold calls, emphasis on market expertise, and proven systems to follow-up calls, nurturing relationships.
Cold Call Script Example
Here is a step-by-step Cold Call Script Example
- Start with an energetic and friendly tone
âHi [Agent Name whom you’re calling], my name is [Your Name] and Iâm the [Your current Job Title] from [Your present Company Name]. Iâm calling you today because I was on your recent listing at [Address of their listing], and it looked like a fantastic property. You did a great job listing with attractive images and descriptions.
Iâm planning to expand my team, and looking for motivated agents who have a strong work ethic. Iâm also impressed by your listing tactics. Have you given a quick minute to talk about what youâre looking for in your next career move?â
- If they say yes, continue
âGreat! I know youâre busy with your job, so Iâll tell you in brief. What is your expectation for your next journey? Are you looking for a journey using advanced technology, marketing, and training? Iâm helping agents to double their production by providing them with the best tools and resources in the industry.
I would like to present to you what can create an opportunity to expand your career. Do you have time for a brief 15-minute call sometime this week? What is your convenient day and time that works best for you?â
- If they say no, respond gracefully
âI understand – youâre busy right now. I hope for your best career goal & success, and I look forward to getting in touch with you in the future. Have a great day, and keep up the great work!â
Email Recruitment Script Template
Start your cold email with an attractive subject, including an engaging script like:
Write your subject with âImpressed by your work, [Include agent name]
Hi [Agent Name],
Iâm [Mention Your Name], currently working at [Say Your Company Name], and Iâm [You Job Title]. Iâve reviewed your profile, which is different from others, and I’m impressed by your consistently unique listing ideas. Your recent listing at [Address of their listing] was particularly well-marketed, and I can see you have a great handle on [Mention specific skills, like Luxury Real Estate, a specific neighborhood, etc].
Iâm currently planning to expand my team and seeking a talented, goal-driven agent to join us. At [Your Company Name], we provide our agents with [Focus on one or two key benefits like cutting-edge technology, a supportive team culture, a competitive commission share]. Weâre looking for agents who aspire to grow their businesses and achieve by using the full power of their potential.
Would you please give a quick 15 minutes to share insight on how we could help you grow your business and reach your goals?
Thanks in advance for understanding my messages, and I am hopeful for your advanced career planning.
Best regards,
[Your Name] [Your Title] [Your Company Name] [Your Phone Number] [Your Website]
Social Media DM Script
Social media has extensive connection offers for nurturing and follow-up prospects with high-value achievements.
For LinkedIn or Facebook
Hi [Name of the Agent], my name is [Your Name]. Iâm leading a team at [Your Company Name]. Iâve reviewed your profile, which impressed me with your [Mention key areas, like your sales volume, type of properties you sell, a recent post you made about the market].â
Iâm looking for a highly motivated and talented agent to join our team. Iâm confident enough that our [Mention a key benefit, like a mentorship program, technology, or lead generation system] could help you take your business to the next level.
Would you be open to a quick, no-pressure chat regarding the issue this week to know more?
Multi-Channel Interview Scripts Comparison
| Script Type | Best For | Key Metrics to Track | Example Length |
| Cold Calling | You can reach 50+ prospects per day. | This measures how many calls-to-meeting result in a scheduled meeting, indicating the scriptâs effectiveness. | The cold-calling script should be clear and concise, with a strong opening and a clear value proposition. A Call-to-Action to schedule a meeting in 1-2 minutes. |
| Start with the objective of nurturing warm leads by providing detailed information. | A high-quality open rate shows an engaging subject line, with content that speaks the brand’s voice. This engaging email has a high click-through rate, including an effective call to action. | Direct messages should be 150-200 words in length, providing high-value on success stories, team benefits, without overwhelming the recipient. | |
| Social DM | Nurturing warm leads by providing detailed information | This metric gives you how many of your messages replied to, including a good indicator of whether your approach impressed your prospect. | Considering social media messages like sharing success stories, team benefits, without overwhelming the recipient with messages of 150-200 words. |
| Interview | Building relationships and making initial contact in a less formal setting. | This metric focuses on how many of your messages are getting answered. This is a good indicator of whether your approach is connecting with your prospect | Keep your social media draft short, personal, and respectful to start a conversation, and paragraph length should be within 2-3 sentences. |
Closing the Deal: Object Handling to Closing Scripts
After sharing your value proposition, see how your prospect can respond with different styles and approaches.
Closing Scripts: Guiding Agents to Say “Yes”
The last step is confidently making a request for commitment. Closing â your script at the end should be definitive and steer towards the success in the future of the agent.
The Direct Close: “From what youâve told me, it sounds like our [insert a hot benefit, e.g., lead generation system] is the next logical step for your business. How do you feel about getting the ball rolling?”
Assumptive Close: “So, now that weâve gone over how our training and technology will aid you, what day is best for you to come in and meet the rest of the team and sign the paperwork?”
The Pain Point Close: “Earlier, you talked about how the lack of marketing support has been a big challenge. You donât have to worry about that anymore, with the resources we put at your disposal. Who is ready to see what can be done?”
Objection Handling: Overcoming Challenges from New & Experienced Agents
Your objections are actually part of the hiring/recruiting process, and good recruiters anticipate these common ones and have great responses for them.
If you are receiving responses that say, âIâm happy where I am.â
“I completely understand. Itâs wonderful that you are in a great place. I’m not asking you to quit, just have a conversation about this opportunity. What would a new brokerage need for you to even think about making the switch?â
If you answered something like, âIâm concerned with the commission split.â
“That’s a fair point. We offer competitive commission splits, but more importantly, we provide the capability for you to make them up. Our [lead-to-close ratio] helps you close more deals, which equals a higher net income for you. Letâs look at the numbers collectively.â
Or, hearing something like âI donât have time to transfer brokerages right now.â
“I respect that. So the transition process is something that we have managed very effectively. We also have a whole team dedicated to assisting you with everything from moving your listings to updating your marketing materials. We can try to make this as smooth for you as we can.â
Best Practices for Using Real Estate Agent Recruiting Scripts Effectively
Using a real estate agent recruiting script effectively, and customizing your individual agent, starting with an engaging value that focuses on specific benefits. Personalize your conversation through asking open-ended questions and actively listening to address your needs.
Showcasing Your Brand & Company Culture
Your scripts are more than words, which is the extension of your brand, ensuring to focus on the care values of your brokerage. Are you a high-tech, innovative company, or are you a family-oriented, supportive team? Let your script tell that story. Use language that focuses on your unique selling propositions and the specific culture youâve cultivated.
Highlighting Training, Tech, and Support
Agents are often looking for tools and resources that will help them grow their business. Your scripts should be clearly and concisely focused on your brokerageâs offering in these areas.
- Training Programs: Focus your scripted & specialized training programs, mentorships, or coaching.
- Tools & Software: Talk about your CRM, marketing platforms, or lead generation software.
- Support: Demonstrate your availability of a dedicated transaction coordinator, marketing specialist, or full-time broker.
Tools and Resources for Real Estate Recruitment
Advance your real estate recruiting script using tools & resources, and accelerate your hiring process with an automated system.
- CRM Systems: Tools like Follow-up Boss, LionDesk, or HubSpot can help you manage your recruiting pipelines and schedule follow-ups. Also, track your communications with potential recruits.
- Social Media Management Tools: Choose platforms like Hootsuite or Buffer to schedule and manage your recruitment. This is like posting content on LinkedIn, Instagram, and Facebook.
- Recruiting Platforms: Services like Agentlmpress provide specialized tools and training for real estate recruitment, including script templates and lead generation resources.
Conclusion
Effective recruiting is a structured process that requires a strategic approach using well-crafted and personalized recruiting scripts. This scripting requires multi-channel like cold-calling, emails, social media, and in-person events. Through the multi-channel strategy, you can build a consistent pipeline of talented agents, optimizing your messages to agentsâ specific needs.
FAQ: Real Estate Agent Recruiting Scripts
What is a Good Recruiting Script for Real Estate Agents?
A great script is personal, brief, and communicates the value you offer in plain language.
How Can I Find Agents to Use These Scripts on?
You can identify potential agents through social media, public listings of recent sales, and industry events.
Are There Any Free Real Estate Recruiting Script Templates?
Yes, many real estate coaching blogs and websites provide free templates.
How Long Does It Take to Onboard a New Agent Using Scripts?
The timeline varies, but generally takes from a few weeks to a few months.
Can Recruitment Scripts Help Retain Agents Long-term?
Yes, long-term follow-up scripts can build strong relationships and improve retention.
How Does Recruiting for a Team Differ From a Brokerage?
A team works toward a shared goal, while a brokerage offers infrastructure and a brand.
