How NuBody Equipment Generated 281 Qualified Appointments in 14 Months with 35% Conversion Rate

Client Snapshot

• Company: NuBody Equipment Sales Ltd.
• Industry: Medical Aesthetics (Healthcare)
• Audience served: Owners of spa and derma centers specializing in hair removal and skin rejuvenation services.
• Campaign length: 14 months
• Channels used: Cold calling, email marketing
• Goal: To schedule qualified appointments with business owners for demonstrations of NuBody Equipment’s technology and devices.

About NuBody Equipment Sales Ltd.

NuBody Equipment Sales Ltd. is a Canadian-based manufacturer and distributor of professional-grade aesthetic devices. Founded in 2009, the company provides innovative technology, such as the DermaLase IPL, to spa and derma centers to help them offer advanced hair removal and skin rejuvenation treatments to their clients. Beyond providing innovative equipment, NuBody also offers comprehensive support, including professional training, certification, and business advice to ensure their clients’ success in a competitive market.

Challenges

NuBody Equipment, despite having an excellent product line and a strong value proposition, faced a common challenge for businesses operating in the B2B space, which is generating a consistent flow of high-quality B2b leads and converting them into solid sales appointments. The aesthetic industry is saturated with competitors, making it difficult to cut through the noise.

Objectives

Our primary objective was to serve as an extension of NuBody Equipment’s sales team. Beyond calls, we positioned ourselves as experts in b2b appointment setting – generating interest, qualifying prospects, and building a bridge between NuBody’s team and potential clients. We aimed to:

• Generate a high volume of qualified leads.
• Secure a significant number of appointments for NuBody’s sales team.
• Ensure the appointments were with genuinely interested business owners who understood the value proposition.
• Provide NuBody with a consistent and predictable pipeline of new business opportunities.

Strategy to Overcome Challenges

We meticulously designed and executed a multi-channel strategy, with a heavy emphasis on direct, human-to-human interaction, to address NuBody’s challenges head-on. Our 10-agent team was dedicated to this campaign, allowing for specialized attention and rapid iteration.

Cold Calling

• Instead of a generic script, we engaged in conversations to understand each business’s current needs, challenges, and goals related to hair removal services.
• The agents highlighted that NuBody’s DermaLase IPL device can help spa owners boost revenue, attract more clients, and provide better service with free training and support.
• The goal of each call was a confirmed appointment. Agents learned to shift from discovery to inviting prospects for a no-obligation demonstration.

Email Marketing

• After a cold call, a personalized email summarized the conversation and highlighted NuBody’s technology, reinforcing the value and serving as a quick reference for the business owner.
• In some cases, a carefully crafted email was sent before a call, introducing NuBody and our purpose. This pre-call communication helped to increase the pick-up rate and made the subsequent conversation more productive.

Appointment Setting

• We implemented a robust system for tracking and scheduling appointments, ensuring seamless integration with NuBody’s calendar.
• Our agents confirmed all appointments verbally and via email, providing all necessary details like the date, time, and the name of the NuBody representative who would be conducting the demo.
• We also provided a pre-demo checklist to ensure the business owner was prepared, which increased the attendance rate and the productivity of the demonstrations.

Results

• Generated 281 qualified appointments in just 14 months for NuBody Equipment with meeting 100% KPIs rate.
• Drove a substantial increase in scheduled displays, boosting brand visibility and client engagement.
• Achieved an average monthly Growth Rate of 38%, with Conversion Rate: 35% and Email Open Rate: 82%.
• Delivered a predictable and scalable lead flow, ensuring a steady pipeline of new business opportunities.
• Converted consistent appointments into new client acquisitions, strengthening NuBody’s position in the aesthetics industry.

Why It Worked

• We focused on a niche B2B market and developed a comprehensive calling list, a proven approach for driving manufacturing lead generation in specialized industries like medical aesthetics.
• Our appointment setters operated far beyond the role of traditional telemarketers — they were highly trained professionals with strong communication and sales expertise, skilled at building meaningful conversations with business owners.
• The combination of cold calling and a supporting email campaign created a powerful synergy. The two channels worked in tandem to build trust and increase the likelihood of securing a successful appointment.

Sample Workflow

• Our agent calls a spa owner from the pre-qualified list.
• The agent introduces themselves and NuBody, then quickly pivots to asking about the spa’s current hair removal technology and client needs.
• Agent shares a success story or highlights a key benefit of the DermaLase IPL, like its speed or safety, to pique the owner’s interest.
• The agent proposes a short, 15-minute virtual demo with a NuBody expert, offering a few convenient time slots.
• The agent confirms the appointment details verbally and follows up with a calendar invitation and a summary email.