See How Callingagency Delivered 106 Qualified Appointments in 9 Months for Powers Agency

Client Snapshot

• Company: Powers Agency
• Industry: Marketing & Advertising
• Audience Served: Franchise systems seeking localized campaign execution and revenue growth at the unit level.
• Campaign Length: 9 months
• Channels Used: Cold calling, Email marketing.
• Goal: Generate high-quality franchisee leads and secure appointments to drive adoption of Powers Agency’s marketing programs.

About Powers Agency

Powers Agency is a franchise marketing firm dedicated to helping franchisors acquire businesses and drive growth. Their expertise lies in:

• Driving localized, unit-level marketing execution to boost revenue.
• Supporting franchisors with system-wide strategy and franchisees with boots-on-the-ground implementation.
• Delivering measurable ROI through weekly reporting and flexible, scalable campaigns.

In short, they help franchise systems acquire, engage, and grow business across multiple locations, something traditional ad agencies often fail to execute effectively.

Challenges

Despite their strong value proposition, Powers Agency struggled with:

• Attracting new franchise systems in need of marketing execution support.
• Low engagement from decision-makers due to unstructured cold outreach and email campaigns.
• Time-consuming scheduling with busy franchise executives slowed their growth pipeline.

Objectives

CallingAgency partnered with Powers Agency to help them acquire more business by filling their sales pipeline with qualified franchise leads. Our objectives were to:

• Generate high-quality franchisee and franchisor prospects interested in localized marketing solutions that cater to their specific needs.
• Improve appointment-setting success through precision targeting and tailored outreach.
• Develop a scalable and repeatable process for consistently engaging franchise decision-makers.
• Deliver measurable results to accelerate client acquisition and revenue growth.

Strategy to Overcome Challenges

Cold Calling

• Designed custom scripts addressing franchise leaders’ most significant pain points (unit-level inconsistency, low adoption rates, poor ROI).
• Prioritized high-potential franchise systems most likely to benefit from Powers Agency’s execution-focused services.

Email Marketing

• Built segmented lists targeting different franchise decision-makers.
• Sent personalized messages highlighting Powers Agency’s track record in driving business acquisition through local execution.
• Used automated nurturing sequences to re-engage cold leads, raising engagement rates.

Appointment Setting

• Implemented calendar alignment tools to reduce no-shows.
• Delivered detailed lead briefs before each meeting so Powers Agency’s team could pitch with precision.
• Adjusted targeting strategies based on real-time feedback to optimize outcomes.

Results

Over the 9-month campaign, CallingAgency helped Powers Agency scale its business acquisition efforts by:

• Securing 106 b2b sales appointment opportunities with franchise system leads.
• Driving a 30% increase in client acquisition rate compared to internal efforts.
• Achieving a 78% email open rate and a 25% boost in appointment-to-conversion ratio.
• Sustaining an average monthly growth rate of 52%, hitting 100% KPI targets for conversions and engagement.

Why It Worked

• Messaging to show how Powers Agency enables franchise growth through business acquisition.
• Combined cold calls, segmented emails, and scheduling tools for multiple engagement points.
• Real-time adjustments to targeting improved lead quality.
• Close coordination with Powers Agency ensured smooth handoff of high-value appointments from skilled appointment setters.

Sample Workflow

• Profiled Powers Agency’s ideal franchise prospects.
• Built and segmented high-potential contact lists.
• Initiated personalized cold calls with franchise-focused scripts.
• Sent segmented email campaigns for nurturing.
• Scheduled meetings via integrated calendar tools.
• Supplied the Powers Agency with lead briefs before appointments.
• Monitored KPIs and optimized strategy for continuous improvement.