265 Sales Qualified Appointments Booked in 13 Months for Renewable Energy Company Lion Energy

Client Snapshot

• Company Name: Lion Energy
• Industry: Energy / Power & Utilities
• Service Provided: Lead Generation & Appointment Setting
• Duration: 13 Months
• Channels Used: Cold Calling, Email Marketing, LinkedIn Outreach
• Sales Qualified Leads: 265

About the Company

Lion Energy is an electronics company specializing in supplying high-quality products to businesses in the automotive and energy sectors. They were looking to expand their market reach by introducing Lion Energy’s lithium batteries, solar products, and other energy solutions to parts departments of dealerships and distributors.

Challenges

Before taking our service, Lion Energy faced significant hurdles:

• Their in-house team struggled to connect with the right decision-makers in the parts department.
• Lack of a consistent lead generation process was causing missed opportunities.
• No structured system for screening prospects and setting qualified appointments, resulting in wasted sales efforts.
• Overall, this led to stagnant client acquisition and slower growth.

Objectives

Lion Energy wanted:

• A reliable system to generate high-quality leads.
• To connect directly with decision-makers in parts departments.
• To book qualified appointments with interested prospects so their sales managers could run product demos.
• To improve customer satisfaction and sales opportunities by showcasing Lion Energy’s products through scheduled video calls.

Strategy to Overcome Challenges

We implemented a multi-channel outreach strategy customized for Lion Energy, applying proven manufacturing lead generation services techniques:

Cold Calling

• We conducted direct outreach to decision-makers in the parts department
• Personalized conversations highlighting how Lion Energy products could benefit their customers
• Strategic timing of calls to maximize connection rates with key stakeholders
• Implemented follow-up calling sequences to nurture relationships and address objections
• Recording and analyzing call outcomes to refine messaging and improve conversion rates

Email Marketing

• We launched targeted campaigns introducing products, benefits, and case references.
• Nurturing email sequences to warm up cold leads over time
• Segmented messaging based on prospect role, company size, and industry focus
• Our team A/B tested subject lines and content to optimize open and response rates
• Automated follow-up sequences triggered by prospect engagement levels

LinkedIn Outreach

• Shared product value propositions and opened meaningful conversations
• We connected with relevant industry professionals and decision-makers
• Leveraged company page content to establish thought leadership in the energy sector
• Our team engaged with prospects’ posts and industry discussions to build rapport
• Utilized LinkedIn Sales Navigator for advanced prospecting and lead qualification

Appointment Setting with Pre-Screening

• Before scheduling appointments, we conducted pre-screening questions to ensure the prospect was genuinely interested and had authority in decision-making.
• Only qualified leads were booked into the client’s calendar for video demonstrations with sales managers.

Results

• Successfully generated 265 sales-qualified leads within 13 months.
• We booked consistent, qualified appointments with decision-makers.
• Increased conversion opportunities for Lion Energy Solutions’ sales team.
• Helped expand awareness of Lion Energy products in new regions.

Why It Worked

• A structured outreach system across multiple channels.
• Pre-screening ensured only high-value leads were passed to the sales team.
• Personalized messaging made outreach relevant and engaging.
• Alignment of appointment setting with sales managers’ availability created a smooth handoff process.

Sample Workflow

1. Research and identify the right parts department contacts.
2. Initiate cold calling/email outreach with tailored messaging.
3. Nurture warm leads through follow-up emails/LinkedIn connections.
4. Conduct pre-screening questions to qualify interest.
5. Schedule confirmed appointments in the client’s calendar link.
6. Sales managers present a video demo of Lion Energy’s products.